The Polo Ralph Lauren 2021 Holiday Campaign reminds me that some of the best things in life are free — but not easy to assemble in one place. It’s damn difficult — sort of like telling the true story of America.

Polo Ralph Lauren continues to do an impressive good of trying to tell a story that is no longer the American story but a global one.

While we assemble all the parts and players — because not even Ralph Lauren Media has this campaign fully laid out — know that the Polo Ralph Lauren 2021 Campaign features eight global families. The campaign reminds us that family is who you love.

Here’s the IG link for the campaign, but laying out the people featured is worse than making a jigsaw puzzle.

Ralph Lauren is on our Side: Don’t Blow it Ralph!

The top line takeaway — in case you are blind — is the concept of one global family with different but also shared values. Polo Ralph Lauren is for global citizens and the walls that we are trying to break through with all our might. That is one hell of a credential to be holding in your brand deck, so don’t screw it up, Ralph Lauren.

It may be a losing battle, frankly — crashing through these walls with all our might — but Polo Ralph Lauren is on our side — and not for the first time. We’ve been writing about Ralph Lauren’s best efforts for several years now.

AOC has ruthlessly criticized the Ralph Lauren brand a decade ago, but their pitch is near-perfect now.

Indigenous Alliance Movement

As we devote major time to assembling the cast, let’s get started. American models Haatepah and Topash Skhar — twin brothers of the Chichimeca tribe — appear with Cuali Linda Aleman and Glenda Hernández Quezada.

The four are all activists aligned with the Indigenous Alliance Movement [IG] advocating for sovereignty through decolonization.

Not too shabby, Ralph. You are a new card in my arguments with good-people, rich friends living in their gated communities.

If you can confidentally step out and sponsor the words “sovereignty through decolonization” — with all the brand risk that entails — they can at least write a check to the Indigenous Alliance Movement. And show me the receipt, so I know they actually did it. Ralph, you are giving me an idea here.

Photographers Dan Martensen [IG] and Daniel Jack Lyons [IG] photograph these beautiful people. Lyons is really helping me out here. Thx, Lyons!/ Hair by Eric Williams; makeup by Natasha Severino

Lina Zhang and Tasha Tilberg are part of the campaign. Vancouver, Canada-based farmer and model, Tilberg, who appears with her children with partner and non-profit manager, Laura Wilson, and their children, shares the deep sentiments around the campaign.

"I feel most grateful in this life for my family and my children. They bring me so much knowledge and love."

This post will take another 2-3 hours to track down all the essential ingredients. We will hit “go” now and fill in the rest of the blanks as the day progresses. ~ Anne