Louis Vuitton Fall 2023 Women's Fashion Campaign in Paris by Ethan James Green

Louis Vuitton Fall 2023 Women's Fashion Campaign in Paris by Ethan James Green

Indian actress Deepika Padukone reclines against Palais Galliera in a lightweight dress and cropped denim jacket, clutching Louis Vuitton's GO-14 handbag. ‘Squid Game’ star Jung Ho-Yeon rides a bike around Paris in a bedazzled top and straight-cut denim, slinging the lattice-printed bag over her shoulder on Pont Alexandre III. Finally, Léa Seydoux and Elaine Zhong complete the campaign and they love their Capucines.

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Hoyeon Talks Apple TV+ 'Disclaimer' in GQ US Creativity Issue Lensed by Elizaveta Porodina

Hoyeon Talks Apple TV+ 'Disclaimer' in GQ US Creativity Issue Lensed by Elizaveta Porodina

Korean actor Hoyeon covers the Spring 2023 issue of GQ US Creativity Awards. The ‘Squid Game’ star is lensed in recognizable images by Elizabeth Porodina [IG] with styling by Dena Giannini./ Hair by Tiago Goya; makeup by Holly Silius

GQ Style Editor Yang -Yi Goh gets a life update from the star in ‘How ‘Squid Game’s Hoyeon Became a New Kind of Megastar’.

Noteworthy is her renewed love and appreciation for her home city of Seoul, where she now has an apartment that serves as a sort of refuge for the busy star. Hoyeon has also been in a long-term relationship with fellow actor Lee Dong Hwi since 2015.

The buzz is about Yoyeon’s current project, a psychological thriller ‘Disclaimer’, in which she is working with Cate Blanchett. Filming for the Apple TV+ series wrapped in February.

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Louis Vuitton x Yayoi Kusama Taps Cate Blanchett & Justin Timberlake + 4 | May 2023 New York Opening Awaits

Louis Vuitton x Yayoi Kusama Taps Cate Blanchett & Justin Timberlake + 4 | May 2023 New York Opening Awaits

Louis Vuitton taps six new talents and image-makers to its second drop in the Louis Vuitton x Yayoi Kusama 2023 collaboration.

Mega stars Australian actor Cate Blanchett and Amercan music artist Justin Timberlake, a ‘friend of the house’ but not an ambassador, are joined by South Korean actor HoYeon Jung, French actor Lea Seydoux, tennis pro Naomi Osaka and Chinese actor Zhou Congyu.

Photographer Steven Meisel is again behind the lens with Carine Roitfeld in charge of styling. Creative Director Ferdinando Verderi worked with makeup artist Pat McGrath to create henna-like tattoos on the faces and bodies of the talents that twin the artworks decorating their corresponding Capucines and Monogram handbags.

Yayoi Kusama will open her largest exhibition in New York on May 12. Her exhibition, titled “I Spend Each Day Embracing Flowers,” will include new paintings, sculptures featuring her signature flower and pumpkin motifs and a new Infinity Mirrored Room.

David Zwirner’s West 19th and West 20th street galleries will host the event.

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Louis Vuitton SS 2023 Campaign with Hoyeon Jung and Cast by David Sims

Louis Vuitton SS 2023 Campaign with Hoyeon Jung and Cast by David Sims

South Korean ‘Squid Game’ actor and Louis Vuitton ambassador Hoyeon Jung plays with scale in the Spring 2023 campaign.

Jung just booked another very important beauty ambassador role with Lancôme.

The campaign is fast and young — more than usual. The playhouse structure is modeled after Louis Vuitton’s historic home in Asnieres, located on the left bank of the river Seine, some eight kilometres from the center of Paris.

Today the home is called ‘La Galerie’, and it functions as a permanent exhibition space for Louis Vuitton.

The rest of the cast includes Elio Berenett, Franzisla Jetzek, Greta Oberwalleney, Killian Smits, Sarah Brown and Samile Bermannelli.

Frequent LV photographer David Sims [IG] is behind the lens, with styling by Marie-Amelie Sauve.

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Cho Gi-Seok Captures HoYeon Jung in Nature for Vogue Korea October 2022

Cho Gi-Seok Captures HoYeon Jung in Nature for Vogue Korea October 2022

Seoul photographer Cho Gi-Seok [IG] produces ‘Wind, Fields, Cliffs and Waves. And HoYeon Jung.’ a beautiful fashion story starring ‘Squid Game’ star and Louis Vuitton ambassador since October 2021 HoYeon Jung. Kihoh Sohn and Eunji Shin style the star for Vogue Korea October 2022.

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Hoyeon Wears Sober Luxury by Colin Dodgson for i-D 'Out of Body' Issue

Hoyeon Wears Sober Luxury by Colin Dodgson for i-D 'Out of Body' Issue AOC Fashion

‘Squid Game’ actor and Louis Vuitton global ambassador Hoyeon (formerly Hoyeon Jung) covers i-D Magazine’s ‘out of body’ 2022 issue. Alice Goddard styles Hoyeon in sober luxury from Andreas Kronthaler for Vivienne Westwood, Balmain, Junya Watanabe, Loewe, Louis Vuitton [lots], Raf Simons and more.

Colin Dodgson [IG] is behind the lens, with an interview by Zing Tsjeng: Hoyeon on what Squid Game taught her about life.

AOC recapped Hoyeon’s rise in January with 'Squid Game' Star Hoyeon Jung Covers Vogue Japan March by Harley Weir AOC Fashion.

Hoyeon Jung Shares Everyday Pics of Louis Vuitton Twist Bag March 2022

Hoyeon Jung Shares Everyday Pics of Louis Vuitton Twist Bag March 2022 AOC Fashion

Louis Vuitton brand ambassador, ‘Squid Games’ star Hoyeon Jung, who was tapped by LV in October 2021, was back on the red carpet Sunday evening, popping flash bulbs all around wearing Louis Vuitton at the 2022 Critics’ Choice Awards.

Hoyeon Jung won the SAG award for Outstanding Performance by a female actor in a Drama Series on February 27. She wasn’t nominated at last night’s event, but ‘Squid Games’ won two Critics Choice Awards including Lee Jung-Jae for Best Actor in a Drama Series and and Best Foreign Language Series.

The South Korean drama series ‘Squid Games’ is reportedly Netflix’s most-watched show ever with 1.6 billion hours viewed.

In today’s Louis Vuitton Twist Spring 2022 campaign, Hoyeon Jung is styled by Marie-Amélie Suavé in casual outfits that are REALLY pedestrian. Translated, Target casual. Hey, the LV teams knows far better than AOC. Ethan James Green [IG] is behind the lens, and he can’t do his normal lift of the images either.

Louis Vuitton SS2022 Campaign with Hoyeon, Kristine, Mona, Rianne Lensed by David Sims

Louis Vuitton SS2022 Campaign with Hoyeon, Kristine, Mona, Rianne Lensed by David Sims

Models Hoyeon Jung, Kristine Lindseth, Mona Tougaard and Rianne Van Rompaey are in high-energy fashion action for Louis Vuitton’s S/S 2022 Campaign. David Sims is behind the lens with styling by Florent Buonomano and Marie-Amélie Sauvé./ Hair by Duffy; makeup by Lucia Pieroni

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'Squid Game' Star Hoyeon Jung Covers Vogue Japan March by Harley Weir

Supernova Hoyeon Jung, Star of 'Squid Game' Covers Vogue US February 2022 by Harley Weir AOC Fashion

South Korean model turned actor Hoyeon Jung covers the March 2022 issue of Vogue Japan. In her role of north Korean defector in the Netflix hit ‘Squid Game’, the 27-year-old is part of an established cast of South Korean actors who comprise Netflix’s most-viewed series ever.

Louis Vuitton’s newest Global House Ambassador for fashion, watches and jewelry wears a Vuitton cape and dress on her Vogue cover, accented with Alexander McQueen earrings. Alex Harrington styles the fashion story [Vogue US February link interview link in English] ‘From Squid Game to Supernova: Inside the Whirlwind with Hoyeon Jung’ with gorgeous elegance from Acne Studios, Givenchy, Junya Watanabe, Loewe, Miu Miu, more Louis Vuutton, Prada, Stella McCartney, Vera Wang and more.

Harley Weir [IG] is behind the lens, shooting a new cover and at least one new editorial image / Hair by Holli Smith; makeup by Thomas de Kluyver for Gucci Beauty.

Vogue’s Monica Kim catches up with Hoyeon Jung at New York’s Soho Grand.

Note to AOC regular readers: As Vogue Global develops a shared content strategy [a policy we understand given Conde Nast recent financial losses in excess of $100 million annually] we want to give our high-level creatives an understanding of one Vogue issue to another edition. At the same time, we are respecting Google’s content redundancy SEO, policy so as to stay on the right side of the cyber law, so to speak.

In this case, the images that are showing are the ones published so far by Vogue Japan March 2022. AOC is not writing new commentary from the interview. We link back to AOC’s US Vogue February 2022, at the end of post, where there will be a duplication of three of these images but also multiple more not appearing in Vogue Japan so far images. Surely there’s a Google penalty in here somewhere, but then Google hasn’t faced these kinds of real-world financial content revenue challenges, so they can have all the rules they want. As a side note, Amazon has been deeply cutting into Google ad revenue.

If you are an AOC reader who speaks Japanese, this link takes you that the Global Vogue interview with Hoyeon Jung in Vogue Japan.

 

Supernova Hoyeon Jung, Star of 'Squid Game' Covers Vogue US February 2022 by Harley Weir

Supernova Hoyeon Jung, Star of 'Squid Game' Covers Vogue US February 2022 by Harley Weir AOC Fashion

South Korean model turned actor Hoyeon Jung covers the February 2022 issue of American Vogue. In her role of north Korean defector in the Netflix hit ‘Squid Game’, the 27-year-old is part of an established cast of South Korean actors who comprise Netflix’s most-viewed series ever.

Louis Vuitton’s newest Global House Ambassador for fashion, watches and jewelry wears a Vuitton cape and dress on her Vogue cover, accented with Alexander McQueen earrings. Alex Harrington styles the fashion story ‘From Squid Game to Supernova: Inside the Whirlwind with Hoyeon Jung’ with gorgeous elegance from Acne Studios, Givenchy, Junya Watanabe, Loewe, Miu Miu, more Louis Vuutton, Prada, Stella McCartney, Vera Wang and more. Harley Weir [IG] is behind the lens / Hair by Holli Smith; makeup by Thomas de Kluyver for Gucci Beauty.

Vogue’s Monica Kim catches up with Hoyeon Jung at New York’s Soho Grand.

Paragraphs are spent talking about the star’s low self-esteem — probably the most common thread of discussion among women talents these days. Five decades later from the second wave of feminism — with a third wave thrown in to fix all the failings of the second wavers — well, women’s struggles with self-esteem remain front and center.

Without brushing off the self-esteem struggles that affect women deeply, AOC refuses to dwell on them in such a fabulous story about the success of this super-talented young woman Hoyeon Jung.

It was during her first Fashion Week in Paris, in 2016, that she caught the eye of Nicolas Ghesquière, Louis Vuitton artistic director of women’s collections. “I remember the first thing that struck me was her smile,” he tells me over the phone from L.A. “I remember she had flamboyant red hair, of course a gorgeous silhouette, and such an elegant way of moving. Off of the walk, we already knew she was in—as we say.”