Louis Vuitton [IG] ambassadors Emma Stone and Hoyeon present the luxury house’s new leather goods campaign, shot by photographer Ethan James Green [IG]. Framed against fashionable sketches of Boulevard Haussmann architecture, the fresh and clean campaign offers no distractions from the Capucines and Side Trunk handbags.

The clarity is welcome in this dizzying moment in time. For self-labeled creative professionals in a state of apoplexy over the new campaign, occasional palate cleansers are good for human perception. Speaking of Hermés . . .

Louis Vuitton lovers recognize the architectural backdrop and welcome the LV reminder of its Parisian homebase in advance of the probably-delayed, scheduled 2026 opening of the new Louis Vuitton Hotel at 103-111 Avenue des Champs-Élysées in Paris. Construction delays were major in conjunction with the 2024 Summer Olympics. Louis Vuitton has not officially moved the opening.

The Capucines and Side Trunk Bags

The Louis Vuitton Capucines bag was introduced in 2013, named for the street that launched the first Louis Vuitton store in Paris in 1854. The bag pays homage to the brand's heritage through its design, which includes the signature leather-wrapped LV initials and handle rings inspired by Louis Vuitton's historic trunks. It's known for its timeless elegance, luxurious materials, and versatile design that combines classic and contemporary styles.

The Louis Vuitton Side Trunk was created by Nicolas Ghesquière, inspired by the brand’s historic trunk and featuring classic S-lock hardware and metallic corners.

A LVMH Financial Update Awaits

LVMH experienced a 9% revenue drop in its Q2 2025 fashion and leather goods business, with Louis Vuitton being the lead player in the category. A third-quarter financial update comes tomorrow, October 14th, after the close of the Paris market.

LVMH Upgrades

After a string of almost ruthless stock hits that defied rational thinking and old-fashioned financial logic, LVMH has benefitted from a more positive view of its business.

Morgan Stanley upgraded LVMH from "Equal Weight" to "Overweight" on October 7, raising its price target to €635 from €515.

Deutsche Bank upgraded the company from "Hold" to "Buy" on October 9.
HSBC Global Research upgraded its rating from "Hold" to "Buy" in early September, raising its price target to €625.
CLSA upgraded LVMH to a "Strong Buy" in late September.

A state of economic flux remains for anyone with her head not buried in the sand. However, we’ve moved from a situation in which LVMH stock was punished in ways that made no sense, compared to other luxury stocks. For the moment at least, the financial wizzards [I use the term loosely] are in general agreement about comparative stock valuations in the luxury fashion sector. ~ Anne