Andrea Artemisio Flashes Balenciaga Spring 2022 Campaign Phase 1 'Hacker Project'

Models Anania Orgeas and Minttu Vesala front phase one of Balenciaga’s Spring 2022 Campaign, lensed by Andrea Artemisio IG].

The campaign includes looks from the brand’s ‘Hacker Project’, which reimagines Gucci‘s signature pieces as Balenciaga products; ‘Balenciaga Crocs 2.0’, as well as the brand’s ‘Runner Sneaker.’ Artist Hiroto Ikeuchi created cybernetic face coverings.

“The Spring 22 campaign video, directed by Yilmaz Sen, sees the collection worn in and out of impossibly interconnected rooms, the windows of which allow views of sparkling metropolises, remote settings, natural wonders, and supernatural escapes. The video ends with a slogan that sums up the collection’s themes of authenticity and omnipresence: ‘HERE IS ANYWHERE.’” ~ Balenciaga