Léa Seydoux Soft Sells Louis Vuitton Capucines Bag, Spell on You LV Fragrance

Exuding the strength of character of the Louis Vuitton woman, House Ambassador Léa Seydoux showcases the Maison’s iconic Capucines bag. One of the Maison’s most sophisticated designs, the “emblematic bag is made to endure time, to become a soulful reflection of the woman whose life it accompanies.”

Shot by Steven Meisel, Seydous poses at the Fondation Louis Vuitton near artwork by Gerhard Richter. Styling by Marie-Amélie Sauvé, with art direction by Jason Duzansky; and set design by Mary Howard.

(L) “Möhre” © Gerhard Richter; (R) Gudrun © Gerhard Richter at Fondation Louis Vuitton.

Louis Vuitton ‘Spell On You’ Fragrance Campaign

In a second new campaign for Louis Vuitton, Léa Seydoux inspires desire to know better Louis Vuitton’s newest fragrance ‘Spell On You’. Created by master parfumer Jacques Cavallier Belletrud, ‘Spell On You’ is a floral scent with notes of the iris pallida, regal rose, and sambac jasmine.

Photographer Jean-Baptiste Mondino is behind the lens for the new campaign, with the sounds of Nina Simone singing ‘I Put a Spell on You’ enriching the marketing vision.

“Embodying the perfume’s hypnotic powers and beguiling effects, the French actress and House Ambassador is captured by Director Jean-Baptiste Mondino in this elegant take on a passionate love story. Through shifting camera angles, the esteemed filmmaker reveals an intense attraction between two bodies – lingering over their skin so every touch heightens the experience,” ~ Louis Vuitton press.