The iconic Cartier Panthère is channeled by ambassadors Jisoo of BLACKPINK and actor Ella Balinska in the new Fall 2022 campaign. Her feline fierceness is also on prominent display in Cartier’s New York Fifth Avenue store.
The Cartier New York renovation channels organic parts of the city — its parks — by introducing lush green hues into the space, seen in the furnishings throughout and the carpeting that ascends the grand staircase. “I simply think that green represents vegetation, nature,” designer Laura Gonzalez explained. “Fifth Avenue is very close to Central Park, and I needed to include all these elements in the project to create an oasis, a peaceful beacon in between classicism and the building’s history.”
Supermodel Anja Rubik and Ludwig Wilsdorff are the co-stars of Boucheron’s new “Icons” campaign, lensed by David Sims. Both Rubik and Wilsdorff have also become ambassadors for the house.
To have the women leaders of Boucheron celebrate Anja’s bold character on progressive human rights as one that articulates their own brand platform for this iconic high jewelry brand means everything to those of us on the front line of these battles.
It’s good business because every day more women — including wealthy women — understand that we are in the fight of our lives.
Billie Eilish becomes a femme fatale driving the winding roads of the Hollywood Hills for Gucci Eyewear. Billie puts her foot on the gas, encountering her twin car in pink coming close to her.
Is Billie in danger? We’re on pins and needles with faux fear. Harley Weir [IG] directs the film, with art direction by Lina Kutsovskaya. And, of course, Gucci’s Alessandro Michele is always the conductor of the ensemble.
Over the course of my life, there are perhaps 7-10 dreams that have rocked my world.
I don’t honestly believe that Beyoncé, Tiffany & Co, Alessandro Michele, Gucci, Billie Eilish and Anne Enke are travelling on the same moonbeam — but one never knows.
Polo Ralph Lauren shares its Fall 2022 campaign with models Devi Rae, Mathilda Gvarliani and Najiyah Imani. Ralph Lauren’s Jack Becht is creative director with images by Alasdair McLellan [IG].
The entire Ralph Lauren business is working on ways to communicate its values in our larger society and culture for over a decade.with an acknowledgment that human connections must be part of the Ralph Lauren DNA.
Today Ralph Lauren views itself as a change agent in solving problems and also embracing the complexity of the real American experience and history for different groups of people.
Beyoncé returns to Tiffany & Co, starring in the global luxury brand’s newest campaign, ‘Lose Yourself in Love,’ which is all about “celebrating individuality, love, and universal connection.” The campaign is “a fiercely elegant homage to the joy of being one’s unapologetic self.”
Beyoncé is “honored to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.” This form of self-love — so often ridiculed as being selfish and self-obsessed — is key to forming thriving relationships with other people.
In the campaign marketing text, Graff made a word salad describing Night Moon, Graff Gateway and New Dawn groups in the collection in this way:
“From a poetic spark of inspiration to a magnificent collection of jewels that speak to the soul about the eternal beauty of nature, the Tribal collection captures the essence of what it is to be human.”
These words perhaps better describe modern life in South Africa’s Atlantis Dunes, where extreme adventure sports including sandboarding define the landscape. Had Graff wanted to speak to the Tribal collection’s capturing the essence of what it is to be human”, the campaign would have been shot 15 hours away by car in at the Sterkfontein Caves, at a UNESCO World Heritage site known as the Cradle of Humankind.
Luxury house Balenciaga shares its Winter 2022 campaign with Kim Kardashian making a major impression as the lady in a blue dress, joined by Euphoria actor Alexa Demie, rapper Big Matthew and model Khadim Sock for Demna’s winter collection.
Odesa, the beautiful city in southern Ukraine, was Demna’s displaced family’s first place of refuge. Yesterday, Ukraine sought UNESCO cultural protection for Odessa. “Russian forces have advanced to within several dozen kilometres (miles) of the city, which blossomed after empress Catherine the Great decreed in the late 18th century that it would be Russia's modern gateway to the Black Sea.” See also the NYT August article Odesa Is Defiant. It’s Also Putin’s Ultimate Target.
Question: “Anne, why are you reporting on a soccer swap? You don’t follow soccer. You are playing with our minds, Anne.”
Anne’s Answer: Because AOC loves the Dutch as people, and Amsterdam is a very cool place. I’ve been there several times.
Most important is that Ajax Amsterdam just scored their third collab with Adidas x Daily Paper, and AOC LOVES Daily Paper. If Daily Paper loves Ajax Amsterdam, so do we.
AOC believes in logic . . . just like we believe in science. We are not MAGA insurrectionist Reds. AOC is for Blues.
Top models Edie Campbell, Mona Tougaard and Leon Dame pose against rocky but fecund terrain of Brittany, France. LVMH brand Loro Piana unveils its Fall-Winter 2022 campaign, lensed by Mario Sorrenti [IG], with art direction by Heiko Keinath.
As always — and especially on the subject of a mostly cashmere-driven collection— AOC turned our attention to Loro Piana’s sustainability efforts. Our usual sustainability pit-stop at Good on You was operating just now.
Swedish supermodel Elsa Hosk is launching her own brand called ‘Helsa’ in September 2022.
You can follow the 33 year-old former Victoria’s Secret Angel and new mom to Tuulikki Joan, born in February 2021 to Elsa and long-time partner Tom Daly, on @helsastudio.
Hosk is keeping this launch like a quiet ebb. The Scandi beauty has always stressed the importance of sustainability and it would be shocking if she doesn’t create sustainable products.
British luxury brand Alexander McQueen reveals key images from its Fall 2022 campaign, lensed by esteemed photographer Paolo Roversi [IG], who shot the FW 2021 ANEMONES images.
Perhaps I have fallen too far down the rabbit hole into the world of mycelium and psychedelics. Michael Pollan’s new Netflix series ‘How to Change Your mind’ is just smashing. IMO, this entire McQueen campaign is a word salad.
Amina Muaddi counts Bella Hadid, Irina Shayk, Kendall Jenner and Kim Kardashian as clients in her high-impact accessories corner. We last met Muaddi — beloved by stylist and Rihanna’s main fashion man Jahleel Weaver — in a summer 2020 Fenty collab Amina Muaddi Co-Designs Larger-Than-Life Shoes in Fenty Release 7-20 Campaign.
Weaver styles this Amina Muaddi Drop 2/22 campaign, starring Egyptian-paternal-heritage, top-tier model Imaan Hammam. Photographer Dexter Navy [IG] shot the stylish entourage in Cairo.
Versace Resort retains Gianni’s ultra-glamour vibe, but Gianni was never disheveled. Vogue expressed the difference between Donatella gritty undercurrent and Gianni’s impeccable glamazon identity by saying:
The quintessential DV look is that of a slightly disheveled, ultra-glamorous party lover—sort of “the morning after the night before.”
The Versace Resort 2023 prints and patterns are just spectacular. This is dopamine dressing on steroids, and it’s wonderful.
Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and will arrive in Tiffany stores worldwide in September.
“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication.
Model Imaan Hammam and skateboarder Tyshawn Jones star in the ‘Lock’ campaign, lensed by Mario Sorrenti [IG].
Paula's Ibiza Eclectic fragrance by LOEWE was launched in May 2022, as a brand extension of the Paula Ibiza fragrance mothership launched in 2020 by Loewe perfumer Nuria Cruelles.
The nose behind this fragrance is Núria Cruelles Borrull, who arrived at Loewe in 2018 and went to work on Paula’s Ibiza. Top notes are Mandarin Orange and Pepper; middle notes are Ylang-Ylang, Jasmine Sambac, Orange Blossom, Coconut, Incense and Olibanum; base notes are Vanilla, Australian Sandalwood and Musk.
The unique lineup of Anok Yai, Alton Mason & Nicolas Cage for Casablanca’s FW 2022 campaign deserves praise for ingenuity. Indy actor Nicolas Cage purchased a Casablanca shirt at the Maxfield LA pop-up store — a fashion action that prompted Cage to develop a soft spot in his heart for the brand. Photographer Hugo Comte [IG], a close friend of the designer also loved the Cage connection, and the campaign rolled towards fruition, with styling by Helena Tejedor and art direction by Olivier Leone.
Harper’s Bazaar Brazil’s August 2922 issue tributes Dior’s Resort 2023 Collection. Model Allana Santos Brito fronts the cover story styled by Paris-based Raphaël Nicolas De Castro. Photographer Stéphanie Volpato [IG] captures Brito at the Bergerie Nationale in Rambouillet, France.
Whether funded by Dior or not, AOC is intrigued with this gorgeous and sensual editorial in Harper’s Bazaar Brazil’s August 2022 issue. We always feel the push and pull of feminism and women’s history in today’s Christion Dior’s collections.
Seeking to help supporters and Tiffany & Co. clients visualize the new Atrium concept, the iconic American jeweler reached out to artist Derrick Adams, who created an original artwork called “I Shine, You Shine, We Shine” for the Atrium launch.
The Atrium project will live on Artsy, the world’s largest online art marketplace. Derek Adams’ work reflects how people of African descent interact with art, American history and consumerism. “I shine, You shine, We Shine” will be auctioned by Artsy in an auction closing August 10.
100% of profits from the sale of “I Shine, You Shine, We Shine” is going to The Last Resort Artist Retreat, an art residency program that Adams founded in his home city of Baltimore, Maryland.
We link to our Sept. 19, 2022 update on this article.
Swarovski X Rosenthal have joined forces to bring a revitalized and engaged Swarovski jewelry style to Rosenthal porcelain. If you look carefully, even eyeglasses are in the mix — one piece being more visually scrumptious than the other in a campaign that rockets further into the stratosphere after the release of Swarovski’s spring 2022 Bella Hadid campaign.
Valentino previews its Pink PP advertising campaign for fall 2022, fronted by celebritiy friends of the house Zendaya and Sir Lewis Hamilton — who are literally drenched in pink, photographed by Michael Bailey Gates.
“One color, bold, strong, fluid, extravagant, one color to summarize everything I like in fashion and everything that I choose to represent: the liberation from the ordinary, a space to be oneself, a loud symbol for equality and love,” said Valentino’s creative director Pierpaolo Piccioli.
