Elsa Hosk Launching Her Own 'Helsa' Collection in September 2022
/ Anne Enke
Meet ‘Helsa’ Brand
Swedish supermodel Elsa Hosk is launching her own brand called ‘Helsa’ in September 2022. You can follow the 33 year-old former Victoria’s Secret Angel and new mom to Tuulikki Joan, born in February 2021 to Elsa and long-time partner Tom Daly, on @helsastudio.
"It wasn't hard to choose her name because I always knew I wanted a Finnish name," Hosk explained when Tuuli {for short] was born. Elsa’s own mom is Finnish, with Tuulikki as her middle name.
Speaking of the meaning of her daughter’s name, Hosk said: " 'Tuuli' means 'wind' and 'Tuulikki' means 'little wind,' and [it's] also the name of a forest goddess."
Elsa Hosk is dropping creative references to her new brand ‘Helsa’, having applied for the Trademark Registration in the US in April 2021.
Hosk is keeping this launch like a quiet ebb. The Scandi beauty has always stressed the importance of sustainability and it would be shocking if she doesn’t create sustainable products.
