Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign

Elsa Hosk Fronts DL1961 Spring-Summer 2022 Campaign AOC Fashion

DL1961’s unwavering commitment to sustainable denim jeans take another step forward with top model Elsa Hosk fronting DL1961’s Spring-Summer 2022 campaign. Photographer Katie McCurdy [IG] captures Hosk in LA, wearing new styles of lightweight denim and matching sets.

“It’s undeniable why Elsa is a supermodel, a status reinforced the moment she steps in front of the camera,” said Sarah Ahmed, DL1961 co-founder and chief creative officer. “But that’s not the most striking thing about her. It is behind the scenes where Elsa’s beauty is truly revealed. She’s a team player, enthusiastic collaborator, and creative visionary [who] puts her whole, authentic self into everything she does.”

AOC tells regularly the DL1961 story. Every piece in thespring collection is sustainably made at the brand’s family- owned factory in Pakistan. DL1961 practices its earth-conscious values daily, as the only vertically-integrated denim brand utilizing 98% recycled water. Add clean dyes, regenerative fibers, certified cotton, and reducing the need for harmful chemicals with state-of-the-art laser and Ozone technology, and we have surely one of the top five sustainable denim brands — and perhaps higher.