Miu Miu new fragrance Fleur de Lait Eau de Parfum, a floral-fruity scent, is inspired by the iconic Asian dessert Mango Pomelo Sago — a memory I have of Hong Kong’s Peninsula Hotel.
The campaign uses the notes of the fragrance itself to create a visual recipe for Mango Pomelo Sago and the joy of making it in the kitchen with dear friends. It’s the nose of the human wearing it, as well as the fragrance itself that recreates the joyful memories, emotions and — in this case — pleasurable associations.
Honoring the spirit of poets of the Tang Dynasty and the numerous references to Proust generated by the Miu Miu campaign, AOC shares a 2020 Harvard panel discussion “What the Nose Knows: the science of smell and how scent, emotion, and memory are intertwined — and exploited.”
The story of Armani Beauty’s ‘My Way’ journey to market is deeply rooted in the sustainability values of the younger generation, many of their boomer grandparents and conscientious consumers of every age.
Photographer Dario Catellani [IG] photographs Sydney Sweeney in the 2023 campaign. The Italian visionary is known for his deep attachment to nature — beautifully expressed in the Etro FW 2020/21 ‘We Are All One’ Campaign.
Reading more information about Armani Beauty on the L’Oreal website — L’Oreal holds the beauty license — claims and certifications about sustainability are monitored and validated by the Sustainable Product Optimization Tool (SPOT) developed in 2013 to measure social and environmental impacts.
Based on 14 key sustainability criteria, it covers the entire process from production to the end of the life cycle, including the purchase of raw materials and the product’s use by the consumer.
The new fragrance boutique at Bergdorf Goodman showcases the full collection of LOEWE Botanical Rainbow fragrances and the LOEWE Home Scents range.
Center stage in the installation is fine art such as an installation of Japanese artist Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978).
In August, 2022 Anne of Carversville took a deep dive into the world of LOEWE Perfumes with a special focus on parfumer Nuria Cruelle’s background and fragrance philosophy.
It’s almost as if the LOEWE images are speaking to us directly, with no intermediary in this brand relationship. The approach feels so very private and personal. Cruelle uses the phrase “modern equlibrium’, and it resonates.
Iris Law [IG] steps out of a 1990s Versace moment — perhaps convening with the spirit of Gianni Versace himself. Wearing an iconic purple Versace dress with its draped neckline and iconic hardware-embellished straps, Iris Law fronts the new campaign for Versace’s ‘Dylan Purple’ fragrance.
Photographer Carlijn Jacobs [IG] captures the IMG model daughter of English actor Jude Law and English actress, producer and fashion designer Sadie Frost, married from 1997 to 2003.
Paula's Ibiza Eclectic fragrance by LOEWE was launched in May 2022, as a brand extension of the Paula Ibiza fragrance mothership launched in 2020 by Loewe perfumer Nuria Cruelles.
The nose behind this fragrance is Núria Cruelles Borrull, who arrived at Loewe in 2018 and went to work on Paula’s Ibiza. Top notes are Mandarin Orange and Pepper; middle notes are Ylang-Ylang, Jasmine Sambac, Orange Blossom, Coconut, Incense and Olibanum; base notes are Vanilla, Australian Sandalwood and Musk.
Gucci ambassador, actor Jodie Turner-Smith stars in Gucci Bloom Spring/Summer 2022: The Awakening Campaign, styled by Francesca Cefis in pieces from Gucci’s Love Parade collection. Photographer Annie Lai [IG] is behind the lens with Yumna Al-Arashi [IG] directing the campaign film.