Jodie Turner-Smith for Gucci Bloom SS 2022 Campaign, 'The Awakening' Vogue Film AOC Fashion

Gucci ambassador, actor Jodie Turner-Smith stars in Gucci Bloom Spring/Summer 2022: The Awakening Campaign, styled by Francesca Cefis in pieces from Gucci’s Love Parade collection. Photographer Annie Lai [IG] is behind the lens with Yumna Al-Arashi [IG] directing the campaign film./ Hair by Marcia Lee; makeup by Sheika Daley; set design by Ines Marty Monzon

The ‘Awakening: Jodie Turner-Smith’ film articulates the actor’s feelings about motherhood and sensuality as one of mutual empowerment that is not well-expressed in western culture. In April 2020, the ‘Queen & Slim’ actor gave birth to a daughter Janie, a co-production with actor Joshua Jackson.

The film is a joint production between Gucci and Vogue, the second act of a series that explores self-discovery, actualization and empowerment. Vogue highlights all the top notes of the campaign.

“I’m modeling expression and joy and fulfillment for my child,” Turner-Smith asserts thoughtfully in the film, as she notices her reflection in a mirrored surface. “I want her to know that she doesn’t have to choose between being fulfilled and being happy, between being a mother and having work.”

Spraying Gucci Bloom fragrance on her clavicle and pulse points, Turner-Smith connects the natural world of Tuberose, Jasmine Buds, Neroli and Rangoon Creeper with her own sensual self.