Giorgio Armani launched Armani Neve in the mid-90s, long before ski collections became a trend. The Italian perfectionist’s approach to high-style design and ‘la dolce vita’ living on the ski slopes makes another decades-old bow with the new Winter 2023/24 collection.
Models Giacomo Cavalli, Ibrahim Idoow, Jiayun Xie, Tommy Vanden Meerssche, and Valerie Scherzinger are captured by photographer Brett Lloyd [IG] and styled by Mauro Demestria in retro feeling images perfect for a St. Moritz New Year’s. / Makeup by Arianna Campa; hair by Giovanni Iovino
Photographer Elizaveta Porodina [IG] ignites the Giorgio Armani Holiday 2023/4 campaign with a 21st century, restrained, jazz-age glamour.
Porodina’s high-level skills in clinical psychology and humanism enhance her understanding of branding in a way other photographers do not intuit.
With one broad stroke of her Jungian-inspired, creative vision, Porodina now makes Armani model Beauise Ferwerda a multi-dimensional Armani woman with a shadow-self.
The elegant Armani campaign includes Mariam de Vinzelle, Noah Luis Brown, Puck Schrover, and Simon Nessman lensed by Bruno + Nico [IG]. Video by Francesco Petroni [IG],
The series of global summer pop-ups launched first in Porto Cervo, Costa Smeralda in Sardinia, Italy, where Giorgio Armani Mare took over an entire cove for friends of the house.
Paolo Roversi [IG] captures the Giorgio Armani [IG] S/S 2023 Men’s Campaign. Ludivine Poiblanc styles the models including Aleksandar Rusic, Ibrahim Idoow and Taemin Park.
The story of Armani Beauty’s ‘My Way’ journey to market is deeply rooted in the sustainability values of the younger generation, many of their boomer grandparents and conscientious consumers of every age.
Photographer Dario Catellani [IG] photographs Sydney Sweeney in the 2023 campaign. The Italian visionary is known for his deep attachment to nature — beautifully expressed in the Etro FW 2020/21 ‘We Are All One’ Campaign.
Reading more information about Armani Beauty on the L’Oreal website — L’Oreal holds the beauty license — claims and certifications about sustainability are monitored and validated by the Sustainable Product Optimization Tool (SPOT) developed in 2013 to measure social and environmental impacts.
Based on 14 key sustainability criteria, it covers the entire process from production to the end of the life cycle, including the purchase of raw materials and the product’s use by the consumer.
Model Valentina Sampaio, who is an Armani beauty ambassador, smolders in her Giorgio Armani Holiday 2022 campaign images. Sampaio shares the spotlight with models Quentin Demeester and Raphael Balzer. Photographers Van Mossevelde + N [IG] captures the glamorous trio with set design by Andrea Cellerino./ Hair by Pierpaolo Lai; makeup by Simone Gammino
Daga Ziober, Francisco Henriques, Julian Schneyder, Loka Lindarëgard & Patrick Nodanche are styled by Mauro Demestria in the Giorgio Armani FW2022.23 Campaign, lensed by Bruno & Nico Van Mossevelde[IG].