Giorgio Armani launched Armani Neve in the mid-90s, long before ski collections became a trend. The Italian perfectionist’s approach to high-style design and ‘la dolce vita’ living on the ski slopes makes another decades-old bow with the new Winter 2023/24 collection.

Models Giacomo Cavalli, Ibrahim Idoow, Jiayun Xie, Tommy Vanden Meerssche, Valerie Scherzinger are captured by photographer Brett Lloyd [IG] and styled by Mauro Demestria in retro feeling images perfect for a St. Moritz New Year’s. / Makeup by Arianna Campa; hair by Giovanni Iovino

Photographers/video duo RNP [IG] [Willy Frank and Guido Pancotti] shot the stills, working with creative director/art director Sarah Pritchard. AI is also used.

Lucas Possiede [IG] shot the St. Moritz Giorgio Armani boutique images and people skiing in their Armani Neve new season clothes [images on IG].