The new fragrance boutique at Bergdorf Goodman showcases the full collection of LOEWE Botanical Rainbow fragrances and the LOEWE Home Scents range.

Center stage in the installation is fine art such as an installation of Japanese artist Kunié Sugiura’s conceptual photo-painting artwork ‘Mum Above Orange’ (1978).

In August, 2022 Anne of Carversville took a deep dive into the world of LOEWE Perfumes with a special focus on parfumer Nuria Cruelle’s background and fragrance philosophy.

It’s almost as if the LOEWE images are speaking to us directly, with no intermediary in this brand relationship. The approach feels so very private and personal. Cruelle uses the phrase “modern equlibrium’, and it resonates.