August 14, 2022

LOEWE's Parfumier Nuria Cruelle Borruli's Paula Ibiza Eclectic 2022 Fragrance

August 14, 2022/ Anne Enke

Paula's Ibiza Eclectic fragrance by LOEWE was launched in May 2022, as a brand extension of the Paula Ibiza fragrance mothership launched in 2020 by Loewe perfumer Nuria Cruelles.

The nose behind this fragrance is Núria Cruelles Borrull, who arrived at Loewe in 2018 and went to work on Paula’s Ibiza. Top notes are Mandarin Orange and Pepper; middle notes are Ylang-Ylang, Jasmine Sambac, Orange Blossom, Coconut, Incense and Olibanum; base notes are Vanilla, Australian Sandalwood and Musk.

July 11, 2022

LOEWE Mercadillo at Las Dalias, Ibiza Summer 2022 Pop-Up Lensed by Cesar Segarra

July 11, 2022/ Anne Enke

LOEWE celebrated the launch of its latest Paula’s Ibiza collection with a pop-up market LOEWE Mercadillo at Las Dalias, Ibiza. Barcelona-based photographer César Segarra [IG] was on hand to capture the event.

May 30, 2022

Amber Pinkerton Flashes Loewe Paula's Ibiza Summer 2022 for Net-a-Porter

May 30, 2022/ Anne Enke

London-based, Jamaica-raised photographer Amber Pinkerton captures models Lilou Le Sergent and OG Swank Lord wearing summer fashion from Loewe Paula’s Ibiza collection. Hanna Kelifa styles the duo, with creative direction by Samuel McWilliams for Net-a-Porter.

May 10, 2022

Gray Sorrenti Flashes LOEWE Paula's Ibiza Summer 2022 Campaign

May 10, 2022/ Anne Enke

AOC expected a big spirit lift from the LOEWE Paula’s Ibiza 2022 Campaign — literally waiting with anticipation.

Gray Sorrenti [IG] returns to capture all the memorable excitement of new experiences in an edgy environment that inspires spirits needing a getaway. Mathias Augustyniak and Michael Amazalag take a public bow for their best results with art direction. . . . Next. ~ Anne