Saint Laurent Fall/Winter 2023/4 Campaign of Soft, Elegant Riches by Gray Sorrenti
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Jonathan Anderson's Pilgrimage to LOEWE's Paula's Ibiza Summer 2023 Has Arrived
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Summer wouldn’t be whispering future visions of sun and fun in our ear without LOEWE’s Creative Director Jonathan Anderson annual pilgrimage to nirvana with its Paula’s Ibiza 2023 Collection. The 2023 cast is particularly interesting with its strong connections to Ibiza’s music heritage.
American supermodel, arch feminist, author and activist Emily Ratajkowsteps into the light for the second time today on AOC [see Marc Jacobs] for the Ibiza spirit shoot styled by Benjamin Bruno. Gray Sorrenti [IG] is again behind the lens making the annual pilgrimage.
It was an American Stuart Rudnick, born and raised in Philadelphia, United States, who transitioned from being a Special Attorney with the United States Department of Justice to selling herbs on the streets of Ibiza, who became the right arm of Paula’s founder Armin Heinemann, a German architect by trade.
Here’s an engaging and inspiring interview with Heinemann on apartamento, and Paula Ibiza images from an out-of-publication book. LOEWE — people would pay $250 for this book! Republish it for a global cause! The world needs it.
Read MoreSelena Forrest and Ugbad's Spirit World Journey by Gray Sorrenti for i-D #369
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Photographer Gray Sorrenti [IG] brings her artistry and psychological attunement to ancient spirits in the natural world to the pages of i-D Magazine’s The ULTRA Issue, no. 369 Fall 2022. Models Selena Forrest and Ugbad Abdi are styled by Matt Holmes with creative direction by Jonny Lu./ Hair by Akki Shirakawa; makeup by Frank B
Read MoreGray Sorrenti Flashes LOEWE Paula's Ibiza Summer 2022 Campaign
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AOC expected a big spirit lift from the LOEWE Paula’s Ibiza 2022 Campaign — literally waiting with anticipation.
Gray Sorrenti [IG] returns to capture all the memorable excitement of new experiences in an edgy environment that inspires spirits needing a getaway. Mathias Augustyniak and Michael Amazalag take a public bow for their best results with art direction. . . . Next. ~ Anne
Read MoreLOEWE X On Performance Gear Collab with Camila Morrone, Duckwrth
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LOEWE X On Performance Gear Collab Lensed by Grey Sorrenti with Camila Morrone, Duckwrth AOC Fashion
LOEWE links up with Swiss performance brand On for a collaboration that represents LOEWE’s first venture into a performance gear collab. Model Camila Morrone, still going strong with Leo DiCaprio since late 2017, and South LA rapper currently touring with Billie Eilish Duckwrth, front the campaign shot by Gray Sorrenti [IG] in Big Sur, California.
Although LOEWE has established a track record of capsule collections with artists, turning to superb craftsmanship and innovation from 12-year-old On marks a new direction.
Founded by Olivier Bernhard, a three-time World Duathlon Champion, and two fellow running enthusiasts, David Allemann and Caspar Coppetti, On launched with a clear technical vision and objective.
The co-founders saw an opportunity to create a radically different cushioning technology for running shoes, a large category that had not experienced much product innovation in recent years.
Swiss tennis player Roger Federer, who invested an undisclosed sum into On in 2019, has his own ‘The Roger’ On shoe.
The collab featured here is LOEWE’s riff on ON’s popular Cloudventure ($390) and Cloudrock ($450) shoes, both of which feature the Swiss brand’s trademarked rubber outsole and liquid-injected thermoplastic mid-soles. The result is a shoe that is visibly grippy, lightweight and supportive.
The unique patented cushioning system is activated only when you need it — during the landing. AOC doesn’t pretend to understand it, but the logic is attractive.
See the entire LOEWE X On Running collection here.
RIMOWA's Great Sustainability Story Is Untold in 'Never Still' Fall 2021 Campaign
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Rihanna Headlines RIMOWA 'Never Still' Fall 2021 Campaign by Gray Sorrenti AOC Fashion
Rihanna Photographed by Gray Sorrenti
Getaways were on Rihanna’s mind when she hit the road earlier for RIMOWA’S latest ‘Never Still’ campaign. The journey is lensed by Gray Sorrenti, Davide’s 18 year old niece and daughter of photographers Mario Sorrenti and Mary Frey. Gray captured Rihanna in September 2020 on 26 Harper’s Bazaar editions worldwide.
‘Never Still’ People
The rising-star photographer is more concerned about people than must-have fashion. The campaigns that thrill her the most properly make fashion the prop of people and not vice-versa. Example: Gray Sorrenti Revs Up LOEWE Paula's Ibiza SS Campaign with Loads of Love
A short film includes more RIMOWA campaign stars Patti Smith, LeBron James, and Roger Federer. Smith narrates a poem over the video’s cinematic clips — one that strikes a chord with today’s creative, activist-oriented thinkers. and also the LVMH powerhouse stable of brands.
“No one Builds a Legacy by Standing Still”
The message of the RIMOWA ‘Never Still’ campaign resonates deeply at AOC. The modernization of the centuries-old luggage manufacture was born from the mind of then CEO Alexandre Arnault, now charged with the rebirth of Tiffany & Co.
LVMH is investing significantly in the travel and hospitality sector,. The RIMOWA brand campaign prompts AOC to plead once again to Bernaud Arnault and now Alexandre Arnault, to save our beloved elephants.
Tiffany has supported elephant conservation for several years now and leads the jewelry industry in ethical manufacturing and transparency principles and practices.
Update: AOC is working on the LVMH conservation update and especially elephant conservation. This recent September 2021 article LVMH and UNESCO join forces again to safeguard biodiversity at IUCN World Conservation Congress documents the top-level facts about the LVMH Initiative.
