Gray Sorrenti Revs Up LOEWE Paula's Ibiza SS Campaign with Loads of Love

LOEWE Paula’s Ibiza Spring Summer 2021 releases its new campaign, once again packing up photographer Gray Sorrenti [IG] and her crew for a return in spirit visit to the party-island paradise.

LOEWE Creative Director Jonathan Anderson invites models Abdulaye Niang, Emiliano Cj, Fer, Fish Money, Heaven Aaliyah, Tiana St. Louis to channel Ibizia’s infamous joyful, free-spirits, boho-fashion mindset, styled for this Loewe’s campaign by Benjamin Bruno.

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In May, 2020, Gray Sorrenti again gave life to Ibiza’s world-renowned rave culture, taking us on a stylish acid trip that honored Paula’s, a legendary Ibiza boutique that closed its doors in the late 90s. Since 1917, Loewe Paula’s Ibiza is a celebration of Balearic hedonism and colour