Irrepressible superstar Rihanna hosted her Met Gala after party at Rickie Akvia’s new spot Davide in Manhattan’s meatpacking district. Absolutely not the typical dark, disco club with strobe lights, Davide — named for close, late friend Davide Sorrenti — offers guests an underground escape to new and exotic hideaways.

Rihanna Photographed by Gray Sorrenti

Getaways were on Rihanna’s mind when she hit the road earlier for RIMOWA’S latest ‘Never Still’ campaign. The journey is lensed by Gray Sorrenti, Davide’s 18 year old niece and daughter of photographers Mario Sorrenti and Mary Frey. Gray captured Rihanna in September 2020 on 26 Harper’s Bazaar editions worldwide.

‘Never Still’ People

The rising-star photographer is more concerned about people than must-have fashion. The campaigns that thrill her the most properly make fashion the prop of people and not vice-versa. Example: Gray Sorrenti Revs Up LOEWE Paula's Ibiza SS Campaign with Loads of Love

A short film includes more RIMOWA campaign stars Patti Smith, LeBron James, and Roger Federer. Smith narrates a poem over the video’s cinematic clips — one that strikes a chord with today’s creative, activist-oriented thinkers. and also the LVMH powerhouse stable of brands.

All four creatives are filmed alone, in private, reflective moments. In the case of Rihanna, Sorrenti captures the star taking her Airstream caravan into the desert. We all know there’s more coming from that spirits-abound journey.

“No one Builds a Legacy by Standing Still”

The message of the RIMOWA ‘Never Still’ campaign resonates deeply at AOC. The modernization of the centuries-old luggage manufacture was born from the mind of then CEO Alexandre Arnault, now charged with the rebirth of Tiffany & Co.

LVMH is investing significantly in the travel and hospitality sector,. The RIMOWA brand campaign prompts AOC to plead once again to Bernaud Arnault and now Alexandre Arnault, to save our beloved elephants.

Tiffany has supported elephant conservation for several years now and leads the jewelry industry in ethical manufacturing and transparency principles and practices.

Update: AOC is working on the LVMH conservation update and especially elephant conservation. This recent September 2021 article LVMH and UNESCO join forces again to safeguard biodiversity at IUCN World Conservation Congress documents the top-level facts about the LVMH Initiative.

RIMOWA and Sustainability

The young Arnault focused on sustainability as a major brand value when he took over as CEO of RIMOWA. He switched printed materials, including the user manual to 100 percent recyclable, biodegradable and FSC-certified paper.

Embracing RIMOWA’S core commitment of making “luggage to last a lifetime”, the company now encourages customers to avail themselves of its client care and repair services. After all, the longer your suitcase lasts, the fewer production demands you will make on the planet.

The brand seeks to incorporate more recycled and recyclable materials into product manufacturing, including upcycling materials at production to reduce waste. Aluminum — the core material used in RIMOWA luggage — is forever recyclable.

Few products can end a sustainability discussion on this note, a fact that inspires more research on AOC’s part.