Barbour x ERDEM delivers exquisite, modern loveliness in the form of a new capsule collection with four key utilitarian, wax jackets from Barbour [IG] and romantic, garden-inspired, poetic dresses and skirts from ERDEM [IG].

The collection follows a beloved Barbour x ERDEM capsule from spring 2024 and is visually delicious, as a modern classics, fashion interpretation of progressive, contemporary values. AOC avoids the word ‘authentic’ but this capsule collection ‘walks its talk’ on the meaning of authenticity.

Four key outerwear styles are highlighted in images shot in Kent by Jackie Nickerson [IG]: The Beauflower, The Dahlia, The Clover, and The Constance. The Beauflower is the sister of the Barbour Beaufort wax jacket, an elongated button-down with wax paneling juxtaposing its masculine silhouette with floral overprints.

The Dhalia features a gathered, playful peplum with an oversized detachable hood. The Clover is a poncho-esque cape, collared and reversible, exposing an olive tartan lining. Lastly, the Constance is a wax jacket, military in style, feminine in its pleats and coordinating belt.

Throughout the lookbook, each jacket buttons over ERDEM billowing, lustrous cloud-like chiffon skirts and dresses styled by Felix Paradza./ Hair by Maki Tanaka; makeup by Amy Conway

Barbour and Erdem have also collaborated on a Re-Loved Initiative to create 25 pre-loved Beaufort jackets that are sold now at Harrods. Clients bring their old Barbour Jacket to Harrods where they receive an $80 voucher towards a new one.

Barbour then repairs and/or recycles those jackets in whole of using parts. The new jackets are then sold as seen, just like the 25 pre-loved Beaufort jackets from this current collaboration.

The human experience vibes around these projects make the clothes so much more special. Also today, we covered a beautiful campaign for a similar project using Ralph Lauren Vintage Collection promoted on Family Style Magazine.