Hailey Bieber Fronts Saint Laurent x Ray-Ban Wayfarers Campaign by Gray Sorrenti

The Hailey Bieber and Saint Laurent love fest takes another turn after the Kering-owned luxury brand dressed Bieber for her vow renewal with husband Justin Bieber, and early-May pregnancy announcement

Ray-Ban Wayfarers are center stage in a new campaign lensed by Gray Sorrenti [IG] anchoring two key brands synonymous with pop culture for 50 years. We’re talking Bob Dylan and John F. Kennedy to Taylor Swift.

Only 1750 pairs of the Ultra Black Wayfarers are in the market. They feature both the Saint Laurent and Ray-Ban logos, sleekness-enhancing, sharper edges and black hinges and rivets. The result is Ultra Black Wayfarers.

The VIP shades can be purchased online and in-store at Saint Laurent Rive Droite in Los Angeles and Saint Laurent Babylone in Paris. The Paris destination is the brand’s new retail intersection of fashion, art and design in the 7th arrondissement.