Revisit Graff Tribal 2021 Campaign Lensed by Mikael Jansson with Sara Sampaio
/In the campaign marketing text, Graff made a word salad describing Night Moon, Graff Gateway and New Dawn groups in the collection in this way:
“From a poetic spark of inspiration to a magnificent collection of jewels that speak to the soul about the eternal beauty of nature, the Tribal collection captures the essence of what it is to be human.”