The second LV x NBA collection for Pre Fall 21 alluded to the way basketball players dress as they travel to games, conduct their many business affairs off the court and often speak at press conferences. Many NBA players manage businesses directly related to their sports prowess, but also in unrelated categories like real estate. Many are investors in major new business concepts and especially ones looking for seed money — translated startups.
Louis Vuitton hopes that NBA fans will identify with and support the collab, rich in sophisticated merchandise that goes far beyond the mass market concept of NBA merchandising.
NBA Playoff Winners Meet Louis Vuitton Trunk Makers
WWD reported, when the project was announced in early 2020, that The Larry O’Brien Trophy, presented annually to the NBA team that wins the final championship game, “now travels in a case custom-made by six craftsmen working more than 100 hours at the Vuitton workshops in the Paris suburb of Asnières. Coated in the house’s signature monogram canvas, it is lined with microfiber in the NBA’s trademark blue.”
In another brilliant move, Vuitton has created a matching double-door wardrobe trunk for the players who won the championship, designed to house clothing, accessories and footwear.
Given the rich sophistication of the merchandise, it deserves a worthy trunk to travel in.
Virgil Abloh and Don Crawley