Kim Kardashian is officially joined to Balenciaga, taking a center stage position in the brand’s second phase of their Spring 2022 campaign. Don’t go looking for it on Balenciaga’s Instagram, which is wiped clean except for one image of Kim Kardashian.

Kardashian previously told The New York Times, "I had a Balmain era, I had a Givenchy era, and this is my Balenciaga era... When I wear clothes designed by Demna, I feel cool. I feel no matter what I wear, it's going to be all right, because he designed it and he's the coolest."

The SKIMS mogul made a grand entrance at last year’s Met Gala ‘disguised’ in Balenciaga. In her new role for the brand, Kardashian joins Justin Bieber as a ‘friend ‘— or ambassador — for the brand. Photographer Stef Mitchell [IG] captures the mother of four in her Calabasas home.

Mitchell also captured the extended campaign cast, which includes Isabelle Huppert in her Paris home, Marie-Agnès Diene in her atelier, and Tommy Blue in Paris.