L'Oreal Group Invests in Jacquemus Retail Expansion and Future Beauty Business
/L'Oreal Group Invests in Jacquemus Retail Expansion and Future Beauty Business
In spring 2024, the growing cult brand Jacquemus opened stores in Dubai, Capri, and Saint-Tropez, followed by New York and London last fall.
Jacquemus annual revenue estimates had climbed to $250 million, largely self-funded from the brand’s business operations.
Sharing the Jacquemus Holiday 2024 campaign, AOC reported that the brand had maxed out its growth opportunities until it obtained a minority investor.
On January 28, Jacquemus announced that it has tapped Celine North America president Sarah Benady as its next chief executive officer. There was no doubt that an announcement was coming soon in this perfectly-orchestrated business PR blitz based on business fundamentals and not marketing word salads.
The announcement came today, February 7, that L’Oréal Group has made a minority investment in Jacquemus to fund the house’s ongoing retail growth and expansion into the beauty sector.
Read MoreGucci Is Bleeding to Death & Sabato de Sarno Is Not the Doctor She Needed
/Gucci Is Bleeding to Death & Sabato de Sarno Is Not the Doctor She Needed
Gucci creative director Sabato de Sarno is leaving Gucci after two years. Gucci’s Feb. 25 runway show will be designed by its design studio, the brand said Thursday, Feb.6.
Gucci’s Problems Are Bigger than de Sarno’s Tepid Designs
AOC does not believe that Gucci’s revenue plunge of 26% in the third quarter of 2024, a scary reflection of the brand’s current status, was solely the result of de Sarno’s tepid approach to design.
We note that his ‘marching orders’ came from Kering head and Gucci’s billionaire owner François-Henri Pinault.
You cannot cut the heart out of Alessandro Michele’s Gucci success and expect those same customers to now buy a quiet Gucci, with marketing campaigns that prompted AOC to write that the models look like they’re making a case for lobotomies for women.
Read MoreLouis Vuitton Taps Skateboarder Tyshawn Jones As Friend of the House
/Louis Vuitton Taps Skateboarder Tyshawn Jones As Friend of the House
Luxury house Louis Vuitton doesn’t need to use three banned in America initials i-e-d when reinforcing the 21st century DNA of the world’s largest luxury brand.
There’s no luxury house that AOC watches more closely than Louis Vuitton in understanding their ‘take’ on where we’re heading culturally. I should clarify that it’s Louis Vuitton Men — more than women’s — that clarifies the brand’s vision in the public sphere.
AOC didn’t understand just how tight former Christian Dior Men’s creative director Kim Jones was with Virgil Abloh, when Jones was at the helm of Louis Vuitton Men’s from 2011-2018 and passed the baton to Abloh as his mentor.
With Pharrell Williams succeeding Abloh [RIP] — we’re looking at a continuous cultural vision for LV that’s about 15 years old across three creative directors who formed their own modern-day rat pack.
Read MoreKim Jones and Virgil Abloh: As Jones Exits Dior Men, We Discover Him as Mentor to Abloh
/As Jones Exits Dior Men, We Discover Him as Mentor to Abloh
The clues were few that British designer Kim Jones was about to leave Christian Dior Mens, especially after delivering one of the most ‘stupendous’ shows of his career in his Fall 2025 presentation in Paris last on Friday last week.
Praise for Jones has been lavish from his peers, with widespread consensus that Kim Jones’ seven-years tenure at Dior Mens “accelerated the convergence of men’s fashion, art, and celebrity to warp speed.”
Kim Jones and Virgil Abloh
In writing this post, AOC was not aware of the very close relationship of Kim Jones and Virgil Abloh. We share a major taste of the duo together.
The future for Kim Jones will include his work with Charleston Trust, where the designer became a vice president in fall 2024.
Read MoreDior Beauty 'Visionary' Willow Smith on 21st Century Lip Glow and 'Big Feelings'
/Dior Beauty 'Visionary' Willow Smith on 21st Century Lip Glow and 'Big Feelings'
Dior Beauty [IG] ambassador Willow Smith [IG] joins the January 2025 campaign of cult-favorite Dior Addict Lip Glow. The new campaign is shot by Dan Beleiu [IG] and filmed by Valentin Herfray.
When Dior Beauty named Willow as an ambassador in March 2024, they described her as:
“one of the most visionary and daring young women of her generation”.