Dior Beauty [IG] ambassador Willow Smith [IG] joins Jisoo and Anya Taylor-Joy in an individualized exploration of cult-favorite Dior Addict Lip Glow.

For 2025, Dior Addict shares its new undertones and enhanced color-reacting technology in which colors shift from pink to coral. Housed in a sleek pink case, this tinted balm offers personalized, hydrating color in every swipe.

The new campaign is shot by Dan Beleiu [IG] and filmed by Valentin Herfray. AOC has pulled Willow Smith out of the lineup to focus on a personal update.

Smith, daughter of Will and Jada Smith, born October 30, 2000, rose to fame in 2011 with the single ‘Whip My Hair’. When Dior Beauty named Willow as an ambassador in March 2024, they described her as:

“one of the most visionary and daring young women of her generation”.

Willow describes herself as “the child who sings the ancient song”. Her latest sound is ‘Big Feelings’ from her May 2024 album ‘Empathogen’. The sound got Smith and her collaborators a Grammy nomination.

Willow shared her thoughts on ‘Big Feelings’ with Chris Greatti, her collaborator on ‘Empathogen’ in an episode of Variety’s ‘Behind the Song’. Pianist Zach Tenorio played a vintage 1910 piano, which added another layer of texture. “It doesn’t sound as clean as a regular piano,” Smith notes. “The wood sound adds to the snarly nature of the song—it’s like we’re going inside the mind, where everything is textured.”

Ultimately, ‘Big Feelings’ delivers a deeply human message, writes Variety.

“It’s a beautiful representation of the attention to detail it takes to make something sound human,” Smith reflects. “The music doesn’t just tell you what it wants you to feel—it brings you on an emotional journey.”

Smith goes on to share her thoughts, “Really, really good music, if you just listen to the music without the lyrics, it tells the story.”