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Guerlain's Violette Serrat Relaunches G Rouge Lipstick for Paris Lovers

Meet Violette Serrat

French-born Violette Serrat, creative director of makeup for Guerlain since summer 2021, was born and raised in Paris. Serrat understands French women and their love of red lipstick.

Fifteen years after Rouge G’s first Guerlain release, it’s reborn in 40 stunning shades in both velvet-matte and satin finishes. Rouge G is formulated with a new 89 per cent skincare-based formula made with lily oleo extract. Created with lily flowers and paired with sweet almond oil, this complex has smoothing, hydrating and plumping properties and improves the quality of lips worldwide with prolonged wear.

Top faces Natalia Vodianova and Malika El Maslouhi are leading the campaign lensed by Charlotte Wales [IG].

Even the iconic mirrored cases notched up their glam quotient without hurting the environment. Using gold instead of silver, the nine new jewel cases are 19 per cent lighter than before, allowing for a 30 per cent reduction in carbon dioxide emissions.