L'Oreal Group Invests in Jacquemus Retail Expansion and Future Beauty Business

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L'Oreal Group Invests in Jacquemus Retail Expansion and Future Beauty Business

L'Oreal Group Invests in Jacquemus Retail Expansion and Future Beauty Business

In spring 2024, the growing cult brand Jacquemus opened stores in Dubai, Capri, and Saint-Tropez, followed by New York and London last fall.

Jacquemus annual revenue estimates had climbed to $250 million, largely self-funded from the brand’s business operations.

Sharing the Jacquemus Holiday 2024 campaign, AOC reported that the brand had maxed out its growth opportunities until it obtained a minority investor.

On January 28, Jacquemus announced that it has tapped Celine North America president Sarah Benady as its next chief executive officer. There was no doubt that an announcement was coming soon in this perfectly-orchestrated business PR blitz based on business fundamentals and not marketing word salads.

The announcement came today, February 7, that L’Oréal Group has made a minority investment in Jacquemus to fund the house’s ongoing retail growth and expansion into the beauty sector.

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Jacquemus 'L'Amour' Collection Summer SS2021 by Oliver Hadlee Pearch

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Jacquemus 'L'Amour' Collection Summer SS2021 by Oliver Hadlee Pearch

Models Ajok Madel, Imaan Hammam, Jill Kortleve, Kristina Grikaite, Mica Arganaraz and more front Jacquemus Summer 2021. Photographer Oliver Hadlee Pearch captures the always poetic vision of Simon Porte Jacquemus in this ‘L’Amour’ Collection.

Jacquemus Fall/Winter 2020 Nostalgia Frolic with Laetitia Casta by Valentin Herfray

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Jacquemus Fall/Winter 2020 Nostalgia Frolic with Laetitia Casta by Valentin Herfray

Jacquemus pulls a hard-right turn in a new campaign for its Fall/Winter 2020 collection. Anyone sitting in a giant dreamy wheat field that served as a backdrop for the Spring/Summer 2021 presentation needs to get with the current program.

Modeled by close friend actor Laetitia Casta and Simon Porte Jacquemus’ new puppy TouTou, the ‘L’Année 97’ has gone full-on retro. Gaming consoles and an OG Nokia phone meet up with Le Chiquito and Le Bambino handbags in joyful snaps of slip dresses, biker shots and suitings — all decked out in a Together Forever pink car.

The mood is infectious — if a bit off-kilter for our communal, global moment. The nostalgia messages say “let the good times roll”, as do the delightful images by Valentin Herfray. (IG) Hmmm. Don’t overthink this, Anne. / Makeup by Vanessa Bellini; hair by Ramona Eschbach Shop Jacquemus.com.

Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

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Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

Fashion brands and magazines in lockdown must think out of the box to keep visual communications coming. Jacquemus launches a big volley across the net, calling on Pierre-Ange Carlotti to use Face Time for its new campaign with Bella Hadid in the lead, under the long-distance supervision of Simon Porte Jacquemus.

Bella is at the family farm in Bucks Country, literally right down the road in Carversville, working hard on spring planting, caring for the family’s flock of animals and organizing big sister Gigi’s 25th birthday party over the weekend.