Hailey Bieber Fronts Jimmy Choo 'Time to Dare' Fall 2021 Campaign

Hailey Bieber Fronts Jimmy Choo 'Time to Dare' Fall 2021 Campaign AOC Fashion

Hailey Bieber brings sensual glam, allure and confidence to Jimmy Choo’s latest campaign, ‘Time To Dare’. Captured by Pierre-Ange Carlotti in Los Angeles, Bieber is pictured against dramatic panoramas in the luxury brand's most captivating pieces. Ben Kelway provides art direction on the shoot with styling by Ilona Hamer.

“Hailey is the embodiment of the Jimmy Choo spirit today—glamourous, sexy, alluring, daring, and confident," Jimmy Choo Creative Director, Sandra Choi said. "She perfectly encapsulates the DNA that is the core of our brand.”

I love her energy, style and her innate confidence that comes through in each of the images,” Choi added.

Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

Bella Hadid Face Times New Jacquemus SS 2020 Campaign by Pierre-Ange Carlotti

Fashion brands and magazines in lockdown must think out of the box to keep visual communications coming. Jacquemus launches a big volley across the net, calling on Pierre-Ange Carlotti to use Face Time for its new campaign with Bella Hadid in the lead, under the long-distance supervision of Simon Porte Jacquemus.

Bella is at the family farm in Bucks Country, literally right down the road in Carversville, working hard on spring planting, caring for the family’s flock of animals and organizing big sister Gigi’s 25th birthday party over the weekend.