Oyadeas! I simply adore Creative Director Daniel Lee’sBurberry Holiday [IG] 2023 campaign. ADORE IT!! It’s charming, genuine, not camp but quiet luxury gone a tiny bit wild.
Roe Ethridge [IG] shoots this precious masterpiece, with creative direction by Carina Frey and Stefanie Barth.
The logo fully communicates Burberry without ruining the larger-image, buy-me item. He’s leaving before you can be annoyed with him — sort of like an apparition. He’s like “Chill, Anne, I’m leaving.”
Actually the Burberry knight reminds me of the Tribute of Light show outside my high-floor, lower Manhattan window after Sept. 11 in New York. Tribute always came to visit us and even stayed the night. But then he was gone when I woke up, off to bring a bit of hope and serenity elsewhere in our complicated world.
For a couple years we tried to trap him for at least a cup of morning French Roast, but Tribute always outsmarted us, slipping out the window at dawn.
Billie Eilish is back at Gucci and let’s applaud that move. Without question Billie is a bridge between the respective visions of the two creative directors — Alessandro Michele and now Sabato De Sarno.
For Gucci, Billie Eilish has teamed up on a greenish version of their iconic Horsebit 1955 bag. The new version is crafted from Demetra, a 75% plant-based, animal-free material that has been produced in Italy since 2021.
Gucci launched sneakers made of Demetra two years ago. The bags also use recycled ECONYL nylon made from regenerated ghost nets, carpets, and pre-consumer waste. Prada and Burberry were leaders in the development of ECONYL with products coming to market in 2019. Demetra is tanned in accordance with Gucci’s century-old standard practices.
One of the key tenets of the slow living movement is mindfulness. It encourages individuals to fully engage with each experience and prioritize being present and connected to those around us.
In the past, Americans and Europeans just do not see a high-quality life in the same way. Slow living is just another word for laziness in the minds of many Americans.
However, in our post-COVID world, accompanied by growing climate violence, there are signals that American attitudes may be changing.
Even financial markets and consulting companies like McKinsey are watching Italian brands in particular, drilling down to two brands very important at Anne of Carversville: Brunello Cucinella and Loro Piana.
When Mr. Cucinelli, also known as the King of Cashmere, makes a speech about humanism and the ‘heart’ of a humanistic enterprise, by definition he is speaking in harmony with the slow living movement.
Clearly the archival map print has achieved major status at Dior, as it rolls forward into fall with a major campaign.
Dior’s Maria Grazia Chiuri is simply the best of the luxury brand story tellers. On Monday, the creative director was profiled in WWD with that rare breakdown of financial information for a LVMH brand. I knew Dior has done very well, but not that Chiuri has tripled the Dior business in less than seven years. That’s extraordinary.
Tonight, October 24, WWD will present Chiuri with its John B. Fairchild Honor at an awards ceremony in New York City.
Can you imagine how much impact the ‘Plan de Paris’ print will have with the Paris 2024 Olympics? It’s so exciting to see a female creative director have such huge financial impact on one of the world’s premier luxury brands. Bravo Maria Grazia Chiuri!! You are an inspiration for us all. Thank you! ~ Anne
Jennifer Lopez has appeared before with Intimissimi lingerie. Now the brand’s global ambassador serves as a co-designer of the new collection, inviting us all to experience ‘la dolce vita’.
Anne of Carversville has always stood for the nurturing benefits of beautiful lingerie and we’re thrilled with the new Jennifer Lopez “This is Me…Now” collection.
Both Italy and France have long celebrated the sex appeal of older women, unlike America where we’ve been washed up at age 35. There’s a good reason why Anne so loves Italy and France and why she’s worked so hard professionally to change America’s perception of aging and sensual women.
Punk glamour has emerged as a strong trend in fall forward fashion. Among high-end luxury brands, we can call it ‘the Schiaparelli effect”.
For fall 2023 Moschino [IG] presses the style envelope with true grit glamour that teeters on the edge of elegance. Model Sherry Shi supports that style message in Moschino’s fall 2023 ad campaign.
Relax everyone. This Moschino woman just loves being a provocateur. And Carlyne Cerf de Dudzeele knows how to style the look, so that it becomes French bourgeois to the max.
LVMH announced plans today to create a 21,500 square feet dedicated space for LVMH-associated craftsmanship in Paris' eighth arrondissement. Conceived as a holistic hub of LVMH craftsmanship, the home for aspiring artisans will serve as a physical home for LVMH’s Institut des Métiers d’Excellence, the vocational training program founded in 2014.
Alexandre Boquel, Head of Development for LVMH’s Métiers d’Excellence, asserts that through this new Parisian venture, LVMH plans to hire 22,000 specialized craftspeople by the end of 2025, including 8,000 in France.
Chantal Gaemperle, LVMH's Executive Vice President of Human Resources/Synergies, conveyed to WWD: “The pandemic has fueled people’s need to find meaning and make something that they can understand and touch. There’s a desire to have a concrete impact and be together.”
Italian quiet luxury brand Loro Piana held a dinner party in Malibu on October 10th. The purpose was a cozy celebration for its third ‘Cocooning Collection’, appropriately held at a private beachside villa along the Pacific Coast Highway.
The evening was rich in Loro Piana’s preference for neutral colors. In concert with the natural beachside environment, neutrals permeated every visualization from the guests’ attire to the interior design and even table settings.
The fine-tuning evolution around the LVMH brand Loro Piana [called Loro by insiders] is led by chief executive Damien Bertrand, who took the veins of the deeply respected luxury house about two years ago. He is passionate about his assignment.
“We have the best fibres in the world, and this is the work of the Loro Piana family for six generations. These are fibres, and people tend to forget, that come from animals; like humans, if they are eating well, being treated well and sleeping well, the quality of the fibres is better. If you are looking at what we have done at Loro Piana, there is no one else that does it.”
Ferrari has released its Fall 2023 campaign by Creative Director Rocco Iannone. German photographer born in Seoul Heji Shin[IG] turns her focus to models/influencer Anthi Fakidari, Chloe Oh, and Jean Carlo Leon, in images styled by Jacob K. / Hair by Franco Gobbi; makeup by Arianna Cattarin
The luxury car sector is nearly twice as large as the luxury personal goods category, according to Anita Balchandani, senior partner at management consultancy McKinsey, who leads on fashion and luxury in EMEA [Europe, the Middle East and Africa.] She is among the marketing experts who believes that Ferrari can become a luxury lifestyle brand.
“My motors have a soul,” said Enzo Ferrari famously.
If customers support the ‘spirit’ of their Ferrari supercars, and with a quiet laugh, consider them treasured members of the family, this is a quiet luxury power to be harnessed — even if we’re looking at a Formula One racing car.
Since Camille Miceli took the reins of LVMH-owned Emilio Pucci, she has steered the iconic brand into audacious territory. This Beyonce-worthy catsuit worn on her Renaissance tour atop in LA September 2, is at the top of her IG tour favs.
Scrolling all the way back to spring, the Pucci catsuit looks to be in the top 5 on the whole tour.
Photographer Axle Jozeph [IG] captures “Age of Aquarius”, a GRAZIA International [IG] high jewelry story featuring Tiffany and Co’s “Blue Book 2023: Out of the Blue” collection. The precious pieces celebrate Jean Schlumberger’s fascination with fantastical creatures of the deep blue sea.
Tiffany and Co’s “Blue Book 2023: Out of the Blue” Collection
Tiffany & Co hosted a fashion show styled by Carine Roitfeld at its landmark Fifth Avenue location at the September launch of New York Fashion Week showcased the Blue Book 2023 collection worn with Givenchy ready-to-wear and Haute couture from Fall 2023 collections.
The full fall 2023 presentation of the collection designed by Nathalie Verdeille, Tiffany & Co.'s chief artistic officer of jewelry and high jewelry, officially launches in October in Shanghai. In addition to the existing themes of Shell, Coral, Pisces, Star Urchin, and Starfish, a new theme of Sea Anemone is explored.
As an American — and long before I launched Anne of Carversville in 2007 — Ralph Lauren represented the American dream to me. Lauren has successfully woven America’s stories into the very fabric of his brand, creating a unique narrative like no other American designer.
Today, an older, wiser, and a more empathetic Ralph Lauren stands at the crossroads of American democracy. In the same moment, I am pouring over the details of American history on a daily basis and grabbing every creative opportunity to talk about them.
When you put Polo Ralph Lauren together with Richard Phibbs [IG] as photographer, Anne’s day is derailed as I decide what to write. Poor Phibbs. He always inspires deep thinking at AOC.
AOC totally supports taking some liberties with campaign visuals, but I also sense an obligation for AOC to share facts of history along the way. Ralph Lauren has mastered this art of visual inclusivity and Richard Phibbs has some of the keenest instincts I know about when taking this path of “how history could have been if only there were more of us and fewer of them.”
Massimo Dutti chooses Villa Cavrois as the site of its Limited Edition Fall-Winter 2023 Collection campaign.
AOC isn’t prepared to make the case for the influence of Italian futurism in the campaign. But the film supporting the Massimo Dutti campaign with models Rebecca Leigh Longendyke, Ji Shun, Ylang Messenguiral, and Cyrielle Lalande has a very self-absorbed intellectualism.
Colin Dodgson [IG] is the photographer, with film direction by MartinSalvador Studio [IG].
This campaign is fascinatingly well done in AOC’s opinion. I’ll be thinking about it. ~ Anne
Brunello Cucinelli is luxury fashion’s philosopher king, a practioner of slow fashion, quiet luxury, stealth wealth — multiple words that describe the Spring 2024 collection that emerged from the medieval Italian town of Solomeo from humanism’s bright north star.
The most important words may be Italian humanist luxury values. Cucinelli is driven by humanism, which is not a top priority among brands.
This ‘daring’ fashion story featuring model Madison Headrick is presumably heavily-funded by Tiffany, and absolutely approved by them. They have worked together previously, but this collaboration devoted to the Tiffany Lock and Tiffany Knot collections is pure brilliance. Anne will explain.
The arrival of Hector Muelas at Tiffany & Co this week, and now this very racy, divinely-sensual Madison Headrick fashion story lensed by David Roemer [IG] reaffirms my understanding of a top-level LVMH strategy in marketing to a progressive, younger, monied clientele.
My point in is not to compare Headrick Nahmad to Richie Grainge. Both young women are successful on their own.
Louis Vuitton is launching a podcast with popular French fashion journalist, documentary maker and YouTuber Loïc Prigent. Called ‘Louis Vuitton Extended’, the podcast will dive deeper into the scenes of what’s happening behind the scenes at one of the world’s premier luxury houses. That Prigent-guided conversation includes the house’s cultural codes, values and activism.
In the case of Louis Vuitton Men’s creative director Pharrell Williams, the dialogue will focus on the June 20, 2023 show and all the decisions made around its structure and content.
Hector Muelas is now Chief Brand Creative Director of Tiffany & Co.
Muelas arrives at Tiffany & Co with a storied resume that includes positions at LVMH Moët Hennessy Louis Vuitton, Rimowa, Apple, Creative Artists Agency, Donna Karan International, Vice Media and more. Muelas joined Expedia Group as senior vice president of global marketing and creative in 2021.
At Rimowa, Muelas held the same title of Chief Brand Creative Director and would have worked with Alexandre Arnault, who was CEO of Rimowa at age 28. The youngest Arnault — and a prodigious business talent — is now Executive Vice President of Product and Communications at Tiffany & Co.
The field of Burberry winter 2023 purple roses popping into the first floor of Seoul’s Shinsegae Department Store's Gangnam branch is a feast for our psilocybin-loving eyes.
This new Burberry pop-up in Seoul is sophisticated, charming in a totally-modern way and also a reflection of ‘restrained psychedelic design’. There is nothing ‘flashy’ about the visual design. It beckons us, however to explore the shop — which is a key attribute of a successful pop-up.
‘Restrained Psychedelic Design’
Magic mushrooms inspired profound introspection and spiritual connections long before the rise of monotheism.
In a world where psilocybin use is coming at us in a profound and urgent way — after a Nixon-administration 50-year ban — my reaction to the Burberry purple roses display was instantaneous.
My memory was transported to my own use of psilocybin and a dark night walk I took, eventually sitting down next to a flower bed on my own lawn.
Etro reveals its Fall Winter 2023 Men and Women’s Advertising Campaign shot 1700 miles north of Italy in Inverness, Scotland. Etro’s Creative Director Marco De Vincenzo creates a dreamlike vision that is softly romantic and soothing — but also environmentally-aware in a humanist sense.
Featuring Argentina-Belgium model Nathaniël Ortiz and Israeli Sun Mizrahi, they are at one with nature and specifically water. The mood is one of great serenity and we can hear the soft ripples of the water — but there is also a disruptive undercurrent in both the images and the film.
Stellar photographer Zhong Lin [IG] is known for creating images that are both dreamy and simultaneously unsettling. Her January 2022 fashion story for Vogue Taiwan called ‘Heat Wave’ remains one of AOC’s most read and shared stories.
For the Fall 2023 collection Marco De Vincenzo worked diligently to mine and better understand the irreplaceable Etro archives. He is digging deep until he’s satisfied that he understands the very roots of the Etro vision.
In today’s world, such a search becomes a Radical Vision and the Fall Campaign is called ‘Radical Etro’.
What a superb new ValentinoFall/Winter 2023 Black Tie campaign! It soars sky high in creativity and self-assurance with Kaia Gerber playing a role that defines the very concept of je ne sais quoi.
Kaia’s acting lessons are having huge impact on her self-expression in the last year.
Pierpaolo Piccioli’s vision of luxury for rebellious rule-breaking, smarty-pants fashion lovers with unbridled confidence and positive spirit is unmatched.
Gerber is boss as she struts around Huntington, Long Island’s Oheka Castle. Even the fact that the film is shot in New York and not Europe is a rebellious gesture that succeeds.
There’s so much going on in this film, and yet it does not feel overdone. We don’t lose our way because a confident clarity rules this audacious, beautiful, inspiring Fall 2023 Valentino Black Tie campaign.