Massimo Dutti Limited Edition FW 2023 Collection Campaign Shot by Colin Dodgson AOC Fashion

Massimo Dutti chooses Villa Cavrois as the site of its Limited Edition Fall-Winter 2023 Collection campaign. The expansive modernist mansion was built in 1932 by the French architect Robert Mallet-Stevens for textile industrialist Paul Cavrois.

AOC isn’t prepared to make the case for the influence of Italian futurism in the campaign. But the film supporting the Massimo Dutti campaign with models Rebecca Leigh Longendyke, Ji Shun, Ylang Messenguiral, and Cyrielle Lalande has a very self-absorbed intellectualism.

I can hear a Massimo Dutti podcast discussing not the long coats, wide-legs trousers and lack of ornamentation, styled by Elodie David Touboul, but the intersection of the clothes, the architecture, the film — then and now.

Colin Dodgson [IG] is the photographer, with film direction by MartinSalvador Studio [IG]./ Makeup by Petros Petrohilos; hair by Kalle Eklund

This campaign is fascinatingly well done in AOC’s opinion. I’ll be thinking about it. ~ Anne