Moncler x EE72: Edward Enninful Launches Moncler Genius Collaboration and 72 Magazine for NYFW
/Moncler x EE72: Edward Enninful Launches Moncler Genius Collaboration AOC Fashion
Edward Enninful [IG] embarks on a big week in his latest — and greatest — fashion industry, personal metamorphosis with his inaugural Moncler Genius collection, titled Moncler x EE72. Edward has worked with Moncler in the past, but not in his official capacity as designer.
Moncler and Enninful bring this Moncler x EE72 vision to life with a window display at Saks Fifth Avenue’s New York Flagship, timed with the start of New York Fashion Week. The presentation spans seven windows at 5th Avenue and 50th Street: three depict golden dunes, three showcase snowy peaks, and the central window represents the confluence of sand and snow.
72 Magazine Is Live
Tonight September 12 Edward will officially launch his new quarterly 72 Magazine. The usual critics are shredding the new title, and AOC is not fond of the choice of Julia Robert’s particular image on the cover. But the flavor of the website is very positive, upscale and inviting.
So are the IG images of content — like Paloma Elsesser’s bathroom is to die for. DIE FOR!!!
My copy of 72 Magazine is on the way, and you can buy yours right on the landing page. Smart. It’s not oversized at 9x12 [shucks] and the price is $20 + $10 shipping.
Center stage in this week of exciting big reveals for EE72 is Edward’s prize protege Adut Akech. The name EE72 for the new design and collaboration company is a nod to Enninful’s initials and birth year, reflecting his personal involvement from start to finish.
In the case of the new Moncler x EE72, the collaboration is crafted for a global traveler navigating sunlit deserts, breezy coasts, and snowy mountains. Each outfit is designed for functionality, flexibility, and layering, unified by a monochrome black palette. We go in-depth on the link top of page. Photography is by Tyler Mitchell.