The Dries Van Noten FW 2025 Campaign Mines Opéra Garnier Aristocratic DNA AOC Fashion

The Dries Van Noten Fall/Winter 2025 Campaign showcasing the first collection under new creative director Julian Klausner is shot by in-demand photographer Carlijn Jacobs [IG]. The location of the ‘Behind the Curtain’ Campaign is Opéra Garnier, located in The Palais Garnier and commissioned by Napolean III for the Paris Opera and built from 1861 to 1875.

Katie Burnett styles the new campaign with models Ines Pottier, Yana Van Ginneken and more.

Watching the fashion show video for the first time, it was obvious that the new Dries Van Noten collection embraced old Dries, but Klausner had also injected a new vibe into the collection that could only be his own.

Indeed, Klausner captured the grandeur of Opéra Garnier, while injecting a modern intellectualism and respect for decorum into his collection and campaign.

As I noted on Tuesday in a deep dive into the Prada Galleria bag campaign, the ancient history of rituals goes far deeper than the pursuit of shiny hair while admiring ourselves in the mirror. Like Prada, the Dries Van Noten brand has credentials when the focus is rituals.

Having watched us trivialize the concept of duality into nothingness, I sincerely hope we don’t put the word ‘ritual’ through the same meat grinder.