Rising model Sara Caballero is styled by Florent Buonomano and Marie-Amélie Sauvé in Louis Vuitton’s [IG] MIRAGE Capsule Collection 2025, released in conjunction with Ramadan. Rising photographer Quentin Saunier [IG] has been shooting consistently in smaller LV campaigns for several years now.
Lovebirds top model Abby Champion and ‘White Lotus’ star Patrick Schwarzenegger continue to keep the details and date of their own upcoming nuptials secret. So Kim Kardashian stepped in to channel all the pent-up, wedding vibes between the couple for the March 20 launch of SKIMS’ [IG] The Wedding Shop limited edition pieces for him and her.
Photographer Carin Backoff [IG] captures the couple in a collection that ranges from lace intimates and romantic corsets to shapewear, pajamas and loungewear.
This may be the first time the groom held a white flower bouquet over his groin in an ad campaign. The shot is a cheeky nod to Schwarzenegger’s full-frontal ‘White Lotus’ scene.
In Pucci’s latest images from the Marmo Spring 2025 campaign, model Bibi Breslin gone blonde seems to channel Marilyn Monroe and 1960s Palm Springs life in images by Drew Vickers [IG].
Pucci’s Gram writes: “Hollywood’s golden age meets the Italian coast” about Bibi’s images, styled by Jacob K. / Makeup by Lucy Bridge; hair by Eugene Soulemain
And the Pucci website writes: “The new Marmo Collection by Pucci, curated by [Artistic Director] Camille Miceli, showcases draped volumes, Roman influences, and a glamorous nod to the 1920s.”
Chloé shares portrait of nine models — well-known and new — who walked the F/W 2025 show, and are lensed by Inez and Vinoodh [IG] wearing key design looks for fall, fresh off the runway.
Australian model Libby Taverner [above] opened the Chloé F/W 2025 show with creative director Chemena Kamali drawn to “a feeling of Britishness, old aristocracy — she’s in her castle” in the company of “cherished historical” Victorian jackets and great-granny’s fur stoles which are all the rage right now.
Dare we call it Bloomberg glamour? Jazz Age — British style? “They’re pieces that I’d want to give to my daughter—heirlooms,” was the designer’s word choice.
Besides Libby Taverner, models include Ava Shipp, Awar Odhiang, Binx Walton, Eniko Mihalik, Jacqui Hooper, Maelle Swaelens, Meghan Collison and Zhao Ziqi. Elodie David Touboul styled the Chloé Portraits photoshoot with hair by Gary Gill and makeup by Karin Westerlund.
Models Karoina Spakowski & Igor Vojinovic front the JIL SANDER [IG] Spring Summer 2025 Campaign, created by the now-departed design team Lucie and Luke Meier. Photographer Mario Sorrenti [IG] shot the campaign in Vancouver, Canada, with art direction by Heiko Keinath./ Hair by Tomo Jidda
It was announced days ago that OTB-owned brand Jil Sander has named Simone Bellotti as its new creative director. He arrives from Bally where the creative injected a well-received hit of adrenalin in his short tenure with the brand.
Serge Brunschwig, previously chairman and chief executive officer of Fendi, who exited the Rome-based luxury company last May and parent LVMH Moët Hennessy Louis Vuitton in February, was then named CEO of Jil Sander, succeeding Luca Lo Curzio.
Japanese art star Takashi Murakami wants us to know he has more than one love besides Zendaya’s latest drop fronting his Louis Vuitton collaboration. With his new Major League Baseball collection, the artist hopes to build on what he sees as the “historical friendship between Japan and the United States.”
The Takashi Murakami x MLB Tokyo Series collection launches March 7, 2025 in advance of the series between the Cubs and Dodgers that opens the MLB baseball season at the Tokyo Dome on March 18-19.
RIMOWA delivers again in this cooly-beautiful collaboration with historic German brand GEWA — first founded in 1925 in Adorf, and today a leading designer and manufacturer of world-class musical instruments.
The limited-edition piece represents more than just functional luxury. The result is a masterfully-crafted case that protects not only the instruments it carries, but also the artistry of its musicians.
Humanist Brand Values
AOC has long complimented RIMOWA for its embrace of cultural creatives values. We’re changing our vocab going forward, to speak more simply.
Today, we compliment RIMOWA as a brand with humanist values. AOC speaks separately to the Oaxaca women horn players film timed with this collab.
"It's Always Burberry Weather: London in Love" is a continuation of the campaign released in October 2024.
"A Burberry love story comes to life through the cinematic lens of this campaign. It's about humor, optimism and, of course, the unpredictability of our great British weather," Burberry chief creative officer Daniel Lee told the press.
Fashion industry hearts skipped a beat with Alaïa’s [IG] Spring 2025 campaign release of supermodel Daria Werbowy images, shot in Miami by Tyrone Lebon [AOC Archives].
The ‘Miss Dior’ range from Dior Cruise [IG] 2025 radiated youthful exuberance in the pages of Dior Magazine No.48, inspired by the Swinging Sixties. Photographer Viviane Sassen [IG] captured models Julie Hoomans and Sheila Bawar styled by Alexandra Carl in a psychedelic set designed by Ibby Njoya./ Hair by Christian Eberhard;makeup by Min Kim
American brand Tory Burch releases her Spring Summer 2025 campaign, a collection of images infused with an elegant athleticism starring Ida Heiner, Irina Shayk and Mona Tougaard. Photographer Jamie Hawkesworth [IG] captures the trio in Paris posing in a track and field gymnastics facility.
Ida Heiner wears the new Tory Burch Destiny trainer, as further evidence of the growing influence of sport for the brand.
Tory Burch Destiny Trainer
Described as a “retro running sneaker inspired by the spirit of a good challenge”, Tory Burch’s Destiny Trainer is well-named in the spirit of the 2024 Paris Olympics.
Led by Louis Vuitton — a key sponsor of the summer games — the symbolism of the Olympics, and the extraordinary journeys that athletes take to reach them, closely align with the values at the heart of the French luxury fashion house, its chairman Bernard Arnault and CEO Pietro Beccari.
Reality is that LVMH, including Louis Vuitton, and Tory Burch are sort of ‘kissing cousins’.
Each year, New York City Ballet collaborates with an artist to create a body of work that celebrates the Company's and the dancers' artistry in a new or unique light. This season, artist Elizaveta Porodina worked with Associate Artistic Director Wendy Whelan, Repertory Director Craig Hall, House of Iconica, several Company members, and a team of indispensable artists and technicians to create a moody yet effervescent portrait and film of NYCB dancers.
The very busy artist has been in residence at three special New York City Ballet Art Series performances on January 24, 31, and February 8. Her art will be on display until March 2. at the David H. Koch Theater at Lincoln Center, New York.
De Beers Jewellers has been rebranded as De Beers London with a new campaign celebrating the company’s roots in London and southern Africa, with the tag line “True brilliance comes from within.”
Top model Adwoa Aboah launches a new campaign for De Beers London called Portraits of True Brilliance. In addition to her career as a model, Aboah is a mental health activist and new mom.
This name change reflects the brand’s new attitude, which is female-focused and proud of its roots in London and southern Africa. Much of that pride is well-deserved because De Beers in Botswana is making historic changes outlined in AOC’s July 2023 post Botswana and De Beers Renew Long-Term, Progressive Diamond Mining Partnership.
Miu Miu Gymnasium is on the move, with a series of pop-ups that cull elegant, sports-loving pieces from Miu Miu’s Spring/Summer 2025 runway collection. It’s interesting to read Miu Miu presenting quirky proportions as part of the heart of the Miu Miu name.
Supporting the new Miu Miu Gymnasium campaign are models Akari Higashi, Daria Malchuk and Olga Lane, with photography by Camilla Riccardo [IG]./ Hair by Patti Bussa; makeup by Rocco Santamorena
The Miu Miu Gymnasium pop-up project is now online until March 4th and will follow a dedicated rollout in exclusive locations in Japan, China, Hong Kong SAR and Korea.
Energy is intense at Miu Miu with Prada Group on confirming today the appointment of Silvia Onofri as chief executive officer of the Miu Miu brand, effective Feb. 26. Details coming.
Singer-songwriter Dua Lipa is the face of the new CHANEL 25 handbag.
In the film directed by Gordon von Steiner, Lipa arrives at a studio in New York City for a Chanel fashion photo shoot. Posing with the 25 bag, a much-needed, hold-everything accessory for people on the go, Dua Lipa sings along to the ‘80s hit “She Drives Me Crazy” by the Fine Young Cannibals.
Gucci creative director Sabato de Sarno is leaving Gucci after two years. Gucci’s Feb. 25 runway show will be designed by its design studio, the brand said Thursday, Feb.6.
Gucci’s Problems Are Bigger than de Sarno’s Tepid Designs
AOC does not believe that Gucci’s revenue plunge of 26% in the third quarter of 2024, a scary reflection of the brand’s current status, was solely the result of de Sarno’s tepid approach to design.
We note that his ‘marching orders’ came from Kering head and Gucci’s billionaire owner François-Henri Pinault.
You cannot cut the heart out of Alessandro Michele’s Gucci success and expect those same customers to now buy a quiet Gucci, with marketing campaigns that prompted AOC to write that the models look like they’re making a case for lobotomies for women.
Versace [IG] shares its SS 2025 ad campaign ‘Individuality as an Attitude’, led by Chief Creative Director Donatella Versace, with photography by Mert Alas [IG] and Marcus Piggott [IG].
Models Chen Yang, Jacqui Hooper, Loli Bahia, Karyna Maziar, Mona Tougaard and Tristan Watkins are styled by Jacob K with art direction by Ezra Petronio and Lane Petrusevych./ Hair by Mustafa Yanaz; makeup by Lucia Pieroni
Luxury house Louis Vuitton doesn’t need to use three banned in America initials i-e-d when reinforcing the 21st century DNA of the world’s largest luxury brand.
There’s no luxury house that AOC watches more closely than Louis Vuitton in understanding their ‘take’ on where we’re heading culturally. I should clarify that it’s Louis Vuitton Men — more than women’s — that clarifies the brand’s vision in the public sphere.
AOC didn’t understand just how tight former Christian Dior Men’s creative director Kim Jones was with Virgil Abloh, when Jones was at the helm of Louis Vuitton Men’s from 2011-2018 and passed the baton to Abloh as his mentor.
With Pharrell Williams succeeding Abloh [RIP] — we’re looking at a continuous cultural vision for LV that’s about 15 years old across three creative directors who formed their own modern-day rat pack.
It makes sense now that AOC has struggled to discuss the gorgeous Zimmermann 2025 Ad Campaign, featuring model Abeny Nhial as inspired by the ‘70s cult surfing film ‘Morning of the Earth’. Not until Anne queried ‘desert surfing’ was AOC in sync with Benny Horne’s exquisite Zimmermann campaign images shot in Morocco.
Conceptually, desert dunes have long captured the human imagination with their striking landscapes and haunting beauty. In the Arab world, these natural formations hold significant physical and cultural importance.
Keep in mind that these magnificent images of Abeny Nhial, wearing Zimmermann’s Illuminate Macramé Gown, capture the very contradictions expressed in the 21st century reality of desert surfing.
Properly-lined for a more modest audience than Hollywood, the Illuminate’s DNA is in perfect sync with new fashion waves being created in the ‘foreign lands’ of Zimmermann’s most successful store.
Barbour x ERDEM delivers exquisite, modern loveliness in the form of a new capsule collection with four key utilitarian, wax jackets from Barbour [IG] and romantic, garden-inspired, poetic dresses and skirts from ERDEM [IG].
Throughout the lookbook, each jacket buttons over ERDEM billowing, lustrous cloud-like chiffon skirts and dresses styled by Felix Paradza and lensed by Jackie Nickerson [IG]./ Hair by Maki Tanaka; makeup by Amy Conway
