Miu Miu Gymnasium Pop-ups and Miu Miu Studio 2025 Sell Delight in Individuality AOC Fashion

Miu Miu Gymnasium is on the move, with a series of pop-ups that cull elegant, sports-loving pieces from Miu Miu’s Spring/Summer 2025 runway collection. It’s interesting to read Miu Miu presenting quirky proportions as part of the heart of the Miu Miu name.

Signature blousons in technical silk, kid mohair jackets, pants, skirts and shorts, active knitwear and polos in cotton silk come in a color palette dominated by red, white, blue, brown, grey and in silhouettes contrasting the oversized and the abbreviated.

Energy is intense at Miu Miu with Prada Group on confirming today the appointment of Silvia Onofri as chief executive officer of the Miu Miu brand, effective Feb. 26. Details coming.

Supporting the new Miu Miu Gymnasium campaign are models Akari Higashi, Daria Malchuk and Olga Lane, with photography by Camilla Riccardo [IG]./ Hair by Patti Bussa; makeup by Rocco Santamorena

The Miu Miu Gymnasium pop-up project is now online until March 4th and will follow a dedicated rollout in exclusive locations in Japan, China, Hong Kong SAR and Korea.

Miu Miu Custom Studio

Adding to the immersive nature of the experience is Miu Miu Custom Studio, a customization project dedicated to bags and shoes that for the occasion comes to life in the form of a special in-store bar station. This new studio dedicated to giving Miu Miu lovers the chance to individualize their bags and footwear will appear in all MiuMiu stores worldwide.