JIL SANDER SS 2025 Campaign by Mario Sorrenti with Karolina Spakowski

JIL SANDER SS 2025 Campaign by Mario Sorrenti with Karolina Spakowski

Models Karoina Spakowski & Igor Vojinovic front the JIL SANDER [IG] Spring Summer 2025 Campaign, created by the now-departed design team Lucie and Luke Meier. Photographer Mario Sorrenti [IG] shot the campaign in Vancouver, Canada, with art direction by Heiko Keinath./ Hair by Tomo Jidda

It was announced days ago that OTB-owned brand Jil Sander has named Simone Bellotti as its new creative director. He arrives from Bally where the creative injected a well-received hit of adrenalin in his short tenure with the brand.

Serge Brunschwig, previously chairman and chief executive officer of Fendi, who exited the Rome-based luxury company last May and parent LVMH Moët Hennessy Louis Vuitton in February, was then named CEO of Jil Sander, succeeding Luca Lo Curzio.

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