The appointment of supermodel Bella Hadid as ambassador for jeweler Swarovski has generated its first campaign, dripping with color-saturated, visual appeal. Conceptualized by creative director Giovanna Engelbert, and shot by photographers Mert Alas and Marcus Piggot, the brand message is transformative for Swarovski.
AOC always does a last 24 hours Google search on our posts, and the Jerusalem Post’s story on Israel’s rejection of Bella Hadid as Swarovski ambassador is in the #3 position, ahead of the press release.
The Yalon group, which owns Swarovski stores in Israel, has issued a statement distancing itself from Bella Hadid as the new ambassador for the jewelry brand. Limited headlines in the Israeli press — but including the important Jerusalem Post — carry a similar message, calling Bella Hadid a “top model and anti-Israel activist”.
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