September 28, 2022

Daniel Lee Becomes Burberry Creative Director As Riccardo Tisci Departs

September 28, 2022/ Anne Enke

Riccardo Tisci’s departure from Burberry is not unexpected — and none of the rumblings questions around Tisci’s design talent of vision. The question involved much more the continuation of his edgy and goth aesthetic at Burberry — the look that brought him great notoriety and success at Givenchy.

Most creatives and fashion writers don’t engage themselves in a brand’s financial performance. Loving a collection is all that counts. Choosing words that should not be misconstrued by readers, Vogue’s Sarah Mower queried the strategic wisdom of Tisci’s “border-free, non-nationalistic points of view.”

When AOC looked at financial performance under Tisci’s Burberry, clearly the brand basically treaded water. For every new Burberry customer, the luxury brand lost an existing one.

July 13, 2022

Riccardo Tisci and Jared Buckhiester Make Workwear for Burberry Resort 2022/23

July 13, 2022/ Anne Enke

Writing about the new collection, Vogue’s Sarah Mower raises the issue of Burberry’s “border-free, non-nationalistic points of view.” The Guardian came close to raising the same issue, when Marco Gobbetti resigned in June 2021, to return to Italy as CEO of Salvatore Ferragamo.

May 25, 2022

Gisele Bundchen in Burberry TB Summer Monogram Campaign by Luigi & Iango

May 25, 2022/ Anne Enke

The Creative Plot — in Anne’s Vivid Imagination

“We have to make a decision, Edward. Are we flying solo or together on this rocketing Gisele back into the stratosphere mission? I have more flexibility than you do, Edward, if we fly together. But consider that V made a big splash with her a few days ago. That was the appetizer, but it was 5-star dining. It was as if an earth goddess had arrived from another planet.”

Edward nodded his head in agreement — two top-drawer fashion guys who understand they have a mission to do this Gisele re-entry right. “Together, Riccardo. We go together on May 24th. It will be like the Arrival of the Mothership from Close Encounters of the Third Kind.’

July 06, 2021

With Burberry CEO Marco Gobbetti Headed to Ferragamo, Eyes Are on Tisci

July 06, 2021/ Anne Enke

Burberry CEO Marco Gobbetti will leave the British luxury house in late 2021, after nearly five years helming the brand. The CEO is considered to be major success at turning Burberry’s financial and business fortunes in a positive-direction.

Gobbetti assumed the top executive position at Burberry back in 2017 from his predecessor Christopher Bailey, who was Burberry’s CEO and chief creative officer. In 2018, with Bailey’s total departure, Gobbetti recruited current Burberry Chief Creative Officer Riccardo Tisci to the company.

June 05, 2020

Burberry Pre-Fall 2020 Campaign with Irina Shayk and Reece Nelson by Danko Steiner

June 05, 2020/ Anne Enke

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Burberry Pre-Fall 2020 Campaign with Irina Shayk and Reece Nelson by Danko Steiner

Riccardo Tisci became Chief Creative Officer of Burberry in spring 2018, tasked with creating a modern sensibility around the distinctive British heritage brand. One of the designer’s favorite themes is duality or ‘mirroring’ as it’s also called.

“I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity,” Tisci explains.

In the time of gender fluidity and ambiguity — and rejection — of any actual definition of gender, Tisci enlists photographer Danko Steiner to photograph his pre-Fall 2020 collection. Unlike Alessandro Michele at Gucci or Michael Kors, Riccardo Tisci is not simplifying the number of collections presented each year — at least for now.

The pre-Fall 2020 campaign features Burberry favorites Irina Shayk and Reece Nelson pictured with their look-alike selves, styled by Ana Steiner.