Burberry Pre-Fall 2020 Campaign with Irina Shayk and Reece Nelson by Danko Steiner

Burberry Pre-Fall 2020 Campaign with Irina Shayk and Reece Nelson by Danko Steiner

Riccardo Tisci became Chief Creative Officer of Burberry in spring 2018, tasked with creating a modern sensibility around the distinctive British heritage brand. One of the designer’s favorite themes is duality or ‘mirroring’ as it’s also called.

 “I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity,” Tisci explains.

In the time of gender fluidity and ambiguity — and rejection — of any actual definition of gender, Tisci enlists photographer Danko Steiner to photograph his pre-Fall 2020 collection. Unlike Alessandro Michele at Gucci or Michael Kors, Riccardo Tisci is not simplifying the number of collections presented each year — at least for now.

The pre-Fall 2020 campaign features Burberry favorites Irina Shayk and Reece Nelson pictured with their look-alike selves, styled by Ana Steiner.