Pete Davidson Fronts H&M 'Wear that Feeling' Menswear Campaign Sp 2022 AOC Fashion

In a moment shy on sunny thoughts in America, Pete Davidson gives us reason to smile. Pete is fronting his first major fashion campaign after a couple prior shorts. B-Reel Stockholm is behind the campaign featuring the SNL comedian and actor directed by Tim Godsall.

The marketing strategy “Wear that feeling” is created to capture fresh energy for H&M in the menswear category. Men are not known for being fashionistas in the style of women. Rather, they turn to film, TV, music and other cultural inputs to influence their style.

The campaign films capitalize on men’s desire for fashionable freedom of expression and self-confidence in ordinary moments. The films show Pete placed in these everyday situations, moments offering a comedic scenario for the star, putting his H&M outfits center stage.

From a trip to the dentist to a parrot in a nearby car— and not Pete’s buddy — saying “nice shirt”, subtle humor about Pete’s H&M’s clothes is center stage.

Pete Davidson’s own bold personal style completely embodies what H&M Man stands for, being confident and unafraid to be your authentic self, no matter what life throws at you, or the situation you are in. While the word ‘authentic’ is very overused at this point in marketing strategy, Pete Davidson qualifies as an authentic guy.