Nora Attal on Mediterranean Coast in Weekend Max Mara Spring 2022 Campaign

Nora Attal on Mediterranean Coast in Weekend Max Mara Spring 2022 Campaign AOC Fashion

Weekend Max Mara embraces the melting pot of cultural references that are part of the Mediterranean world. Mediterranean style absorbs prints, patterns and colors from southern Europe, northern Africa and western Asia,

British-born Nora Attal is herself a fashion model with deep roots in Morocco. Who knows where her mind travels, as she sits on a beach, lensed by Eddie Wrey [IG] for Weekend Max Mara’s Spring 2022 campaign. Anastasia Barbieri styles the campaign with plenty of Mediterranean blue and white, stacking the campaign with summery statement bracelets. /Makeup by Karim Rahman; hair by Pier Paolo Lai.

Chanel Sends "A Certain Notion of Femininity" with Spring 2022 Campaign

Chanel Sends "A Certain Notion of Femininity" with Spring 2022 Campaign AOC Fashion

Like so much of fashion branding, the CHANEL spring 2022 campaign evokes a world far different than the one we’re living in. It begs the question, though, about the world of the Chanel customer and whether events like rising autocracy and now Putin’s war on Ukraine impacts them at all. Do they even care?

Vivienne Rohner is center stage in images by Inez & Vinoodh [IG].

In the words of CHANEL

The campaign for the CHANEL Spring-Summer 2022 Ready-to-Wear collection is an ode to youth whose nonchalant grace resonates with the endless days of summer. Within the discreet charm of a villa in Provence, Inez & Vinoodh [IG] capture the model Vivienne Rohner and through her a certain notion of femininity.

My advice to Chanel is to proceed carefully with this “nonchalant grace” and a “certain notion of femininity” attitude.

A nuclear plant is on fire in Ukraine, started by Russian forces on March 3, ordered to action by Vladimir Putin. Russia’s autocrat is threatening nuclear attacks on the rest of the world. Ukraine’s citizens are suffering heroically, as they fight for democracy and hold a torch of light that is inspiring nations to action worldwide.

Gucci Love Parade Campaign Spring 2022 by Mert & Marcus in Hollywood

Gucci Love Parade Campaign Spring 2022 by Mert & Marcus in Hollywood AOC Fashion

Glamorous decadence defines Gucci’s Spring 2022 ‘Love Parade’ campaign lensed by Mert & Marcus [[G] AOC only misses Martha Stewart, who would have been a superb addition to the lineup.

After Martha jetted to LA for the Super Bowl, hosting the Puppy Bowl with her bestie Snoop Dogg, well she is sorely missed by us in this Hollywood extravaganza. We’re not sure this is a “chic Hollywood party”, given that food fights might break out any second among Miley Cyrus, Liu Wen, Beanie Feldstein, Tess McMillan, Jared Leto Jungjae Lee, Deng Lun and surely more.

Hermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison

Hermes' Lighthearted Bubbles Sp 2022 Campaign by Jack Davison AOC Fashion

Photographer Jack Davison [IG] captures models Cheikh Dia, Merlijne Schorren, Raynara Negrine, and Taemin Park in Hermes’ Spring 2022 campaign. Brian Molloy styles the shoot with set design from Herve Sauvage./ Beauty by Stephane Lancien; makeup by Karim Rahman

Not featured in the Spring 2022 campaign is the Rock, a larger, men’s version of the highly sought-after Birkin bag revealed at Hermes’ recent menswear show. The bag couldn’t come at a better time, with Hermes being one of the few major luxury brands missing its fourth quarter 2021 revenue goals — due to self-imposed production caps on its bags.

Simply stated, supply did not meet demand. Hermes prefers long waiting lists for is bags, and they have one. Perhaps they could put a limit on bag purchases per customer — so we don’t see celebs buying them five at a time in multiple colors. That’s a bit greedy.

Bottom line, a men’s Birkin bag couldn’t come at a better time.

Alexina Graham Poses in Andres Sarda Lingerie SS 2022, Lensed by Miguel Reveriego

Alexina Graham Poses in Andres Sarda Lingerie SS 2022, Lensed by Miguel Reveriego AOC Body

Model Alexina Graham basks in seaside warmth, wearing Spanish brand Andres Sarda’s Spring Summer 2022 lingerie collection. Lensed by Miguel Reveriego [IG], the collection is named for famous, largely American , women of color of color including Katherine Johnson the woman who calculated the trajectory of the Apollo and Mercury missions, making it possible for man to reach the moon; Mary Jackson, who was the first Black American mathematician to become a Nasa aeronautics engineer; Dorothy Vaughn, the first Black woman who held the positon of supervisor in NASA; and more. See the complete explanation of the collection on the Andres Sarda press website.

Givenchy Spring 2022 Campaign with Kendall Jenner Erupts with Kenny Bag and Artistic Energy

Givenchy Spring 2022 Campaign with Kendall Jenner Erupts with Kenny Bag and Artistic Energy AOC Fashion

Supermodel Kendall Jenner returns to Givenchy’s Spring Summer 2022 campaign, accompanied by He Cong, Iselin Steiro, and Steinberg. Photographer Heji Shin [IG] captures the campaign with art direction by Sarah Jayne Todd. Panos Yuapanis styles the shoot, which includes a campaign film, executed also by Heji Shin, set to the music of Surkin./ Hair by Duffy; makeup by Lucia Pieroni

Frida Aasen In For Love & Lemons for Victoria's Secret Spring 2022 Lingerie

Frida Aasen In For Love & Lemons for Victoria's Secret Spring 2022 Lingerie AOC Body

Newly-engaged Norwegian beauty Frida Aasen models the new For Love & Lemons Spring 2022 lingerie collection exclusively for Victoria’s Secret. As always florals, lace and intricate details abound in this collection of ultra feminine lingerie.

Frida’s hat may be the biggest scene stealer of all, but the brightest hues, freshest prints, and dreamy feminine lingerie run a close second, in this first installment of For Love & Lemons for Victoria’s Secret Spring 2022.

Frida Aasen has been dating Italian businessman and entrepreneur Tommy Chiabra, CEO of Royal Yacht International, since 2019 and said ‘yes’ at a romantic proposal in Portofino, Italy in August 2021.

Harley Weir Captures Mona and Rianne in Isabel Marant SS 2022 Campaign

Harley Weir Captures Mona and Rianne in Isabel Marant SS 2022 Campaign AOC Fashion

French brand Isabel Marant shares a series of other-worldly images starring Mona Tougaard, Rianne van Rompaey and Leon Dame in its Spring-Summer 2022 campaign. The day in the life of the world visual celebration is perhaps an example of nature’s beauty in peril?

Since 1994, Isabel Marant is “credited with inventing the bohemian Parisienne hipster-meets-tomboy look”, says WWD in describing the brand.

Geraldine Saglio styles the campaign images that highlight utilitarian looks with feminine flourishes. Global activist and artist photographer Harley Weir [IG] behind the lens. There is more going on in these images than exquisite sunsets, but one must stop and think about what one is seeing — a quality in short supply today./ Makeup by Ana Takahashi; hair by Damien Boissinot

Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism

Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism AOC Fashion

Dior releases its Spring 2022 campaign, with its show-stopping, jewel-like colors and sporty vibe. Marc Bohan’s 1961 ‘Slim Look’ wasn’t the only important heritage reference mined for Maria Grazia Chiuri’s spring 2022 show. Bohan’s Dior Sport line was also center stage.

The Dior design vision represents a 180-degree turn in the road from Dior’s Olympics Grecian goddess resort show. As opposed to enduring the pandemic, Chiuri chose to fight back with bold colored, contagious optimism and the ‘60s global spirit of female liberation.

Seeing the unity of dress among young women from America to Britain, Sudan and Afghanistan — YES, Sudan and Afghanistan — reminds us of the perilous, patriarchal attempts worldwide to deny women their own self-determination. The images from that time period are almost impossible to believe, and they certainly created a horrific backlash against women’s fashion integration into global public spaces, previously occupied by men.

Italian artist Anna Paparatti and the legendary Roman nightclub the Piper Club inspired Chiuri’s design direction, one that pays homage to 1960s pop style with a crayola-colors explosion of boundary-crashing, purposeful ‘60s design.

The Spring 2022 campaign is lensed by Brigitte Niedermair [IG] and is timed with the opening of Dior’s new boutique at Bergdorf Goodman New York. References to the new Dior Bergdorf shop — see end of post — are lensed by Francis Dzikowski [IG] courtesy of Bergdorf Goodman.

Music for the events is set to the beat of Daft Punk’s ‘Around the World’, with video by Fabien Baron and choreography by Matilda Fleberg.

The Campaign

Models include Maryel Uchida, Naomi Ekindi, Sculy Mejia and Steinberg. Performers Angela Arcueno, Ahtayaw Ea, Soleila Chaou, Nicolas Huchard, Shirwann Jeammes, Laureen Parruitte and Julia Spiesser also appear in the Dior Sporty runway and campaign images.

Tod's Post First 2021 Increase in Six Years Under Designer Walter Chiapponi

Tod's Books 40% Revenue Increase in 2021 under Creative Director Walter Chiapponi AOC Fashion

Italian luxury brand Tod’s defied financial analysts forecasts, booking a 40% increase in revenues to 883.8 million euros ($997 million) in 2021. This was the first increase in sales since 2015, boosted by strong fourth-quarter growth in Europe and the United States. This good news catches our attention because major sales increases in the luxury market aren’t being driven by Europe.

Walter Chiapponi at Tod’s

Analysts haven’t yet credited Tod’s creative director Walter Chiapponi for the sales performance, but the topic should be front and center in Tod’s talk. The Italian luxury market veteran — who showed his first collection for the House in February 2020 for fall/winter 2020 — is Tod’s first creative director to be responsible for men’s and women’s fashion as well as leather goods.

“I think it’s a matter of maturity,” the soft-spoken designer told the press about his Tod’s arrival. “When you’ve been creative in a very extreme way for so long, you want to do something more grounded, more elegant, more sophisticated. I’m in my 40s, and now I really detest seeing [fashion] that gets old in a few weeks.”

Tod’s Pre-Fall 2022 Lookbook

Walter Chiapponi’s pre-fall 2022 lookbook caught AOC’s eye. Model Kathie Lam is styled by Margherita Moro, then lensed by Anton Gottlob [IG]. / Hair by Massimo Gamba; makeup by Tanja Friscic

Chiapponi described his Tod’s assignment as one of updating traditional Italian casualwear with what he calls “a dirtier, more modern take on bon ton.” Tod’s gains an inner wild child and a bit of edge without disrupting their core identity of bourgeois propriety.

The new creative director supports strongly Tod’s commitment to responsible sustainability practices. Beyond using certified organic fabrics, Chiapponi presented “a new furry texture, lining an oversized sweatshirt/bomber hybrid. Made with a yarn woven from the upper and fluffier part of the fleece of the sheep, which is not harmed when shearing, it was extra-soft to the touch.” via Vogue

Coach Delivers Horse and Carriage Code for New Generation by Tyler Mitchell

Coach Delivers Horse and Carriage Code for New Generation by Tyler Mitchell AOC Fashion

Alessandra Ambrosio Poses in GAL Floripa Swimwear 'Flourish' and 'New Beginnings' Designs

Alessandra Ambrosio Poses in GAL Floripa Swimwear 'Flourish' and 'New Beginnings' Designs AOC Fashion

Supermodel Alessandra Ambrosio feeds spring fever with two new designs in her GAL Floripa swimwear collection. Photographer Lauren Alexandra [IG] captures Ambrosio modeling key pieces from the Flourish and New Beginnings collections.

The word sustainability or any reference to protecting the earth or the Amazon is not uttered on the GAL Floripa website.

10 Years of Strong Balmain Women by Mert and Marcus for Spring 2022 Campaign

10 Years of Strong Balmain Women by Mert and Marcus for Spring 2022 Campaign AOC Fashion

Balmain’s Spring-Summer 2022 Campaign assembles fashion’s top names in a lineup that includes Adut Akech, Carla Bruni, Lara Stone, Mariacarla Boscono, and Naomi Campbell. Stylists Charlotte Stockdale and Katie Lyall meld svelte bodies and bodycon dresses, plenty of metallic elements in bags and strong shoulders lensed by Mert & Marcus [IG]. at last season’s Balmain show.

Olivier Rousteing has been Balmain’s Creative Director for a decade in fall 2021. He has also made a scarred, yet inspiring recovery from the terrible fireplace explosion in his house. "I woke up the next morning in Paris’ Hôpital Saint Louis. The talented staff at that famous hospital, which was dealing with an incredible number of COVID cases at that same time took amazing care of me. I cannot thank them enough,” the designer wrote about his private journey to recovery.

WSJ Magazine recently sat down with Olivier Rousteing in its My Monday Morning series.