Dior crayola colors Spring 2022 campaign, new Bergdorf shop.

Dior's Spring 2022 Ad Campaign and New Bergdorf Goodman Shop Explode with Optimism AOC Fashion

Dior releases its Spring 2022 campaign, with its show-stopping, jewel-like colors and sporty vibe. Marc Bohan’s 1961 ‘Slim Look’ wasn’t the only important heritage reference mined for Maria Grazia Chiuri’s spring 2022 show. Bohan’s Dior Sport line was also center stage.

The Dior design vision represents a 180-degree turn in the road from Dior’s Olympics Grecian goddess resort show. As opposed to enduring the pandemic, Chiuri chose to fight back with bold colored, contagious optimism and the ‘60s global spirit of female liberation.

Seeing the unity of dress among young women from America to Britain, Sudan and Afghanistan — YES, Sudan and Afghanistan — reminds us of the perilous, patriarchal attempts worldwide to deny women their own self-determination. The images from that time period are almost impossible to believe, and they certainly created a horrific backlash against women’s fashion integration into global public spaces, previously occupied by men.

Italian artist Anna Paparatti and the legendary Roman nightclub the Piper Club inspired Chiuri’s design direction, one that pays homage to 1960s pop style with a crayola-colors explosion of boundary-crashing, purposeful ‘60s design.

The Spring 2022 campaign is lensed by Brigitte Niedermair [IG] and is timed with the opening of Dior’s new boutique at Bergdorf Goodman New York. References to the new Dior Bergdorf shop — see end of post — are lensed by Francis Dzikowski [IG] courtesy of Bergdorf Goodman.

Music for the events is set to the beat of Daft Punk’s ‘Around the World’, with video by Fabien Baron and choreography by Matilda Fleberg.

The Campaign

Models include Maryel Uchida, Naomi Ekindi, Sculy Mejia and Steinberg. Performers Angela Arcueno, Ahtayaw Ea, Soleila Chaou, Nicolas Huchard, Shirwann Jeammes, Laureen Parruitte and Julia Spiesser also appear in the Dior Sporty runway and campaign images.