Chanel Sends "A Certain Notion of Femininity" with Spring 2022 Campaign AOC Fashion

Like so much of fashion branding, the CHANEL spring 2022 campaign evokes a world far different than the one we’re living in. It begs the question, though, about the world of the Chanel customer and whether events like rising autocracy and now Putin’s war on Ukraine impacts them at all. Do they even care?

Vivienne Rohner is center stage in images by Inez & Vinoodh [IG].

In the words of CHANEL

The campaign for the CHANEL Spring-Summer 2022 Ready-to-Wear collection is an ode to youth whose nonchalant grace resonates with the endless days of summer. Within the discreet charm of a villa in Provence, Inez & Vinoodh [IG] capture the model Vivienne Rohner and through her a certain notion of femininity.

My advice to Chanel is to proceed carefully with this “nonchalant grace” and a “certain notion of femininity” attitude.

A nuclear plant is on fire in Ukraine, started by Russian forces on March 3, ordered to action by Vladimir Putin. Russia’s autocrat is threatening nuclear attacks on the rest of the world. Ukraine’s citizens are suffering heroically, as they fight for democracy and hold a torch of light that is inspiring nations to action worldwide.