Tech Giant Amazon Rolls Out Amazon Rainforest Carbon Offset Project

Read on: Tech Giant Amazon Rolls Out Amazon Rainforest Carbon Offset Project AOC Sustainability

By Juliana Ennes. First published on Mongabay.com

. First published on Mongabay.com AOC Sustainability

How do you get a small rancher to give up cutting trees for pasture and instead produce high-value and sustainable agricultural products without the requisite skills, money, or access to markets? A new initiative is trying to solve this problem in the Brazilian Amazon.

Called the Agroforestry and Restoration Accelerator, this nature-based carbon removal project aims to help small farmers diversify production and reach new markets, focusing on reforestation and regenerative agroforestry while also advancing economic development. The initiative, announced in early September by U.S-based tech giant Amazon in partnership with nonprofit The Nature Conservancy (TNC), will set up a project in Pará state, home to 9% of the world’s tropical forest area and 40% of Amazon deforestation — the highest rate of forest loss in Brazil.

But this isn’t a philanthropic movement. While Amazon will invest money and provide technical assistance to farmers — and TNC and other nonprofits will provide support on the ground — the tech colossus will receive carbon credits in exchange. Amazon executives and NGO representatives say this project is a win-win for forests, farmers, investors, and even for international carbon credit markets.

“The logic was to generate an alternative source of income so the small farmers wouldn’t have to expand their cattle production through deforestation. This logic, however, had always been philanthropic so far,” said TNC conservation director Rodrigo Spuri Tafner de Moraes in a phone interview.

Before the partnership with Amazon, TNC said it developed a pilot project in Pará over the last eight years named Cacau Floresta (“forest cocoa” in English) to help small farmers start producing sustainable crops of high market value, such as cocoa; Brazil is one of the world’s top cocoa-producing countries, but is still a net importer of the commodity.

According to TNC, this pilot project incentivized small farmers and ranchers to recover degraded or unproductive areas by planting cocoa trees in addition to other native species. This approach created low-carbon, small-scale agricultural production through agroforestry systems that recovered the forest while opening up a new income source for farmers, the nonprofit added.

Farmers peeling cocoa fruit in São Félix do Xingu municipality, Pará state. Image courtesy by © Kevin Arnold/The Nature Conservancy.

Now, through the partnership with Amazon, the investing model aims to generate carbon credits by scaling the project over time, with the possibility of bringing in other investors, the partners say. The goal for the first three years, they say, is to support 3,000 small farmers and restore around 20,000 hectares (nearly 50,000 acres), an area approximately the size of the city of Seattle. Amazon calculates that this would remove up to 10 million metric tons of carbon dioxide from the atmosphere through 2050.

“We believe that there are more than 40,000 farmers who could benefit from a program like this in the region, and that would take a significant scale of investment,” James Mulligan, senior scientist at Amazon, told Mongabay in a phone interview. “We will set up the basic structure of the project and set up the program to scale. In order to scale, it needs additional investments which could come from different sources.”

To succeed, the project includes comprehensive steps, developers say, ranging from a platform to select eligible farmers, to training for the requisite skills, given that deforestation here is driven largely by cattle ranchers who don’t know how to produce cocoa. Smallholders will also have access to high-quality seeds, access to credit lines, logistics to support sales, and entryways to markets, they add.

Read on: Tech Giant Amazon Rolls Out Amazon Rainforest Carbon Offset Project AOC Sustainability

Farmer Deniston Dutra working on his family’s small farm in São Félix do Xingu municipality, Pará state. Image courtesy of © Kevin Arnold/The Nature Conservancy.

Mutts and Purebreds Both Can Save Us: America's COVID-Sniffing Dogs Arrive for Duty

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Coronavirus-sniffing Dogs Unleashed at Miami airport to Detect Virus in Employees Washington Post

Dogs have long been called "man's [human's] best friend." But their new role as COVID detectors is awesome. Some will surely be shot dead in the line of duty -- as men are not always dogs' best friend -- but this new role for our beautiful dogs is so inspiring.

AND there is no hierarchy from what I'm hearing. ALL dogs have the same capacity -- or at least pedigree dogs and mutt dogs -- have the awesome ability to detect COVID. They can also detect the variations among COVID strands and their accuracy rate is about 97%.

My mind works in unfettered ways. I think there's a lesson about race, humans and white nationalism to be learned from our beloved dogs. Can they heal America? Humans are failing.

Moving from helping veterans to the entire population of Americans, our dogs are stepping to show us how to roll under deadly pressure. ~ Anne

Naomi Osaka Suffers Upset at US Open, Says She Will Take Another Timeout

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Naomi Osaka lost to Canada’s Leylah Annie Fernandez in Friday’s third round of the US Open tennis tournament. Born to an Ecuadorian father and a Filipino Canadian mother, the 18-year-old ranked 66 in the world of tennis currently trains in Florida.

At her new conference on Friday, Naomi Osaka apologized for her “childlike behavior” on the court, which included throwing her racket. She then said she would be taking another break from tennis.

“Normally, I feel like I like challenges. But recently I feel very anxious when things don’t go my way, and I feel like you can feel that. I’m not really sure why it happens the way it happens now,” said Osaka, who earlier this year acknowledged she has battled depression since she won the US Open in 2018, beating Serena Williams. It was Serena who lost her composure in that match over disagreements with the referee.

Responding in English to a question posed in Japanese, Osaka continued to explain her troubled state of mind.: “I feel like for me recently, like, when I win I don’t feel happy. I feel more like a relief. And then when I lose, I feel very sad. I don’t think that’s normal. I didn’t really want to cry, but basically I feel like ...” She teared up but insisted on continuing.

“Basically I feel like I’m kind of at this point where I’m trying to figure out what I want to do, and I honestly don’t know when I’m going to play my next tennis match,” she said, again tearing up. “Sorry. OK, yeah. I think I’m going to take a break from playing for a while.”

In the words of Matthew Futterman writing for The New York Times:

“Careers cut short because of broken minds rather than aging bodies haunt tennis like ghosts.”

Tennis is a lonely sport — not a team sport — with only one winner.

Naomi Osaka’s year has been filled with complexity. It began in the world of COVID — few sympathies there — but it built on Osaka’s Black activism after the murder of George Floyd in Minnesota. After the shooting of Jacob Blake, Naomi single-handedly brought tennis world to a standstill announcing she would not play her semifinal match in the Western & Southern Open as scheduled.

The last six months have been very challenging for Osaka.

Refusing to participate in post-match news conferences at the French Open, Osaka faced an ugly confrontation with the tournament organizers. She withdrew after the first round and became more open about her mental health challenges.

In Japan, where Osaka has become a symbol of a “new, multiracial vision of a traditionally homogeneous society”, she became the face of the games, accepting the honor of lighting the Olympic cauldron. It was her first competition since the French Open, and Naomi lost in the third round.

In August Naomi Osaka announced that she would donate her prize money from the Western & Southern Open to Haiti earthquake relief efforts. Again, Osaka struggled and was upset in the third round.

Daria Abramowicz, a sports psychologist interviewed in the Times piece, who has spent about two years on the pro tour with another player , has concluded: “that players can survive careers — inevitably filled with losses and disappointment — only by working every day to build self-worth and self-confidence that is not measured by wins and rankings points but rather relationships. Only then can they find a way to enjoy the process, as enervating as it might be.

“You need to maintain the core values, because without that there is nothing,” Abramowicz said. “There is just burned ground.”

Arizona Muse Moves Family to Ibiza As Ambitious Farmers in ELLE Espana September 2021

Arizona Muse Moves Family to Ibiza As Ambitious Farmers in ELLE Espana September 2021 AOC Art of Living

Top model and sustainability expert Arizona Muse covers the September 2021 issue of ELLE Espana. Sylvia Montoliú styles Arizona in country woman luxury looks from Celine by Hedi Slimane, Chanel, Dior, Fendi, H&M, Isabel Marant, Max Mara, Louis Vuitton, Oscar de la Renta in images by Mario Sierra [IG]./ Hair & makeup by Kley Kafe

Reading the translated interview in ELLE Espana, AOC learned that Arizona Muse, her husband, Boniface Verney-Carron, whom she married in 2017, Arizona’s son Nikko, and little Cy Quinn, 2, have moved to Ibiza.

AOC has written about Arizona Muse’s deep commitment to regenerative agriculture. The concept of regenerative agriculture involves a series of farming and grazing practices that rebuild soil organic matter as the foundation for rehabilitating and enhancing the entire ecosystem. Beyond its bedrock focus on soil, maintaining excellent practices in animal welfare and farm workers fairness are fully integrated into regenerative agriculture.

Forbes has an article tonight Regenerative Agriculture: The Next Trend In Food Retailing.

Arizona tells ELLE Espana’s Laura Somoza that her ambition is to be a farmer, and there’s a lot of regenerative agriculture in the Balearic area. “It is incredible what farmers are doing, reclaiming previously desert areas and turning them green again. It is exciting to see how it happens, and I want to be part of this movement.”

More Arizona Muse projects include founding her new charity ‘Dirt’ in June 2021, which sees farming as the future of sustainable fashion. Muse made the announcement coordinated with Sustainable Angle’s Future Fabrics Expo in London, an organization where Muse is a board member.

Arizona will be linking fashion brands to sustainability projects connected to regenerative farming. She notes that certification by Demeter will be required in any projects that she oversees in [another name] biodynamic farming.

In January 2021 Arizona Muse became Aveda’s first-ever global ambassador. She also is a Greenpeace ambassador and recently collaborated with Extinction Rebellion. Muse continues to work closely with Livia Firth, founder of Eco-Age. Call me inspired. ~ Anne

Related: We’ve expanded the Arizona Muse narrative about biodynamic farming with a more detailed and VERY interesting explanation of the origin and beliefs of biodynamic farming. ‘Holistic’ is an understatement. Why Is Arizona Muse So Passionate About Biodynamic Farming in Ibiza? AOC Sustainability

A Pregnant Rosie Huntington-Whiteley Talks RoseInc Beauty in Sunday Times Style

A Pregnant Rosie Huntington-Whiteley Talks RoseInc Beauty in Sunday Times Style AOC Fashion

One of America’s fav Brits Rosie Huntington-Whiteley covers the August 22 issue of The Sunday Times Style magazine. Photographer Sonia Szóstak [IG] captures Rosie, styled by Karla Gruszecka in the beauty queen’s preference for modern, neutral, fluid silhouettes.

The original reason behind Rosie’s feature in The Sunday Times is the launch of her beauty brand Rose inc featuring nine makeup and skin-care products, beauty brushes and reusable cotton pads. People can also sign up for early purchase access on RoseInc.com ahead of the August 24-26 sales period for Rose Inc.-registered members.

In America, Rosie’s beauty brand will be sold exclusively at Sephora and RoseInc.com. On August 27, Sephora Canada and SpaceNK in the U.K. live the former VS Angel’s beauty brand, with Australia joining the family at Mecca before year’s end.

Huntington-Whitely has carefully tended her beauty garden for the last two years, creating a relationship with her potential customer.

“We see a lot of people launching brands all the time. Some feel authentic, and some that don’t. There has to be that trust, authenticity and integrity built between you, your consumer and your audience,” Huntington-Whiteley said. “I wanted to build a site to get across my passion for beauty, to learn, to build a community — and I was also looking for the right partner to build our beauty brand with.”

That partner is Amyris Inc., the public company behind Biossance, Pipette and Costa Brazil.

Recent Rosie Huntington-Whiteley on AOC ALL Rosie Archives

Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton

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Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton AOC Fashion

Gucci took a step forward this summer with its evolving Gucci Off the Grid Collection, shot here by rising photographer, ‘jamaican gyal in london town’ Amber Pinkerton [IG]. Danish stylist Anders Solvsten Thomsen styles models Fabio Silva and Kieza Kanda.

This ‘Gucci Off the Grid’ sustainability campaign is a collab between Gucci and A Vibe Called Tech, a new creative agency founded by Charlene Prempeh, to explore the intersection of Black creativity, culture and innovation. Prempeh is an FT How to Spend it columnist and contributing editor who writes about Black innovators, design, travel, and culture. She is a graduate of Oxford University with a degree in Philosophy, Politics and Economics [PPE].

Lewis Gilbert is the creative director of A Vibe Called Tech [IG]. AOC will flush out the agency in a separate post.

Returning to photographer Amber Pinkerton in this abundance of Black creativity moment, she was profiled in an August 2020, T: New York Times Style profile: The Rising Photographer Inspired by Her Home Country.

When Gucci announced its first Off the Grid collection in June 2020, Jane Fonda was holding a new bag made of sustainable material.

We now know the material is Econyl, and it’s heavily featured in these Gucci Off the Grid campaign images.

The upcoming Louis Vuitton Charlie unisex, 94% sustainable sneaker has pieces made of Econyl. The fabric made by Aquafil, using large amounts of recycled nylon, is also in heavy use by Prada — who led the Econyl drive — and Burberry, also a founding driver of the material. Track Econyl here.

See entire campaign: Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton AOC Fashion

Margot Robbie Delights in Lachlan Bailey Flamingo Estate LA Fashion Shoot

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Margot Robbie Delights in Lachlan Bailey Flamingo Estate LA Fashion Shoot AOC Fashion

The real magic of British Vogue’s August 2021 cover story with actor Margot Robbie is that it was a gathering of Australians. Flying to Los Angeles when so many fashion shoots are now virtual, Australian stylist and art director Clare Richardson felt inspired and downright joyous.

Few fashion stories and interviews are a joy to read, especially for a serious person like myself. Yet, Robbie’s feature is a true getaway— perhaps because she talks unapologetically a lot about her work and excitement over her success. It was a quick read with no angst that AOC truly enjoyed.

In today’s world, any interview that leaves one smiling and appreciative of the moment, is a success. That’s probably due to Margot Robbie, who Richardson describes as “down-to-earth, professional and polite (on set, you always notice the person who says hello to everyone). There was no fuss; she is warm, kind and grounded, yet extremely smart and astute.”

Normal fashion chatter like fellow Aussie, photographer Lachlan Bailey, sharing amused delight over Robbie’s new haircut — a French-girl fringe and golden highlights — made me smile.

Shooting in the gardens of the Flamingo Estate immediately got my attention, primarily because we added another Australian Richard Christiansen to the friendly California fashion crew salad. The Flaming Estate brand is another story worth pursuing after one look at the website.

So now you have the entire mood and cast of characters that produced the British Vogue August 2021 cover fashion story. As the Flamingo Estate website says “It’s time to feel good again.”

That message isn’t escapism, anxiety and stress over climate change, women in Afghanistan, Black Lives Matter, the fifth iteration of COVID, American going to war over face masks, and the rise of white nationalism.

It’s about simple delights California style, which means that the bar of Flamingo Estate soap is $25 but it truly is medicine from the garden — beautiful, fragrant, and the work of mother nature — “our doctor, therapist and friend. Take care of her and she’ll take care of you.” That’s food for thought, and yes, you can shop the pantry.

Eva Wiseman shares the Robbie interview, which just rolls on in a survey of the star’s career and successes. In a story I already knew — and adore: “The description of the character she read for in Martin Scorsese’s ‘The Wolf of Wall Street’ was “the hottest blonde ever”; she went off-script and slapped Leonardo DiCaprio hard across the face, launching her into the humid air of movie stardom.” [Every woman needs a story like this one!”]

Robbie’s a friendly feminist to the core, naming her 2014 production company with husband Tom Ackerley and two other creative friends ‘Lucky Chap’. Its aim was to tell women’s stories on-screen, and to support female creators behind the scenes – a plan grounded in business as much as politics. An early production was “I Tonya”, the biopic of skater Tonya Harding that garnered Robbie’s first Oscar nomination.

You must read the entire interview. Robbie returns now to her role of Harley Quinn in an all new film ‘The Suicide Squad’. - Rebellion’.

Gucci Diana Bag Honors Her Memory at Gucci Bamboo House in Kyoto, Japan

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Gucci Diana Bag Honors Her Memory at Gucci Bamboo House in Kyoto, Japan AOC Fashion

Princess Diana in Japan, May 1986

Nearly 100,000 people cheered Britain’s Prince and Princess of Wales on the streets of Tokyo, when they arrived for a six-day visit to Japan on May 12, 1986. The headline in the New York Times read: ‘Diana Fever’ Comes to a Quiet Emperor’s Land.

Part of Diana’s duties in Japan included attending a traditional Japanese tea ceremony at Nijo Castle in Kyoto. {collage of images above} where she was gifted a traditional kimono fit for a princess.

Thirty-five years later, Gucci has paid tribute to the Kyoto visit in two ways.

First, in honor of Diana’s 60th birthday, Gucci’s creative director Alessandro Michele reimagined the royal’s favorite, iconic handbag in a series of bold and bright colors in three different sizes: medium, small and mini. Additionally, the new handbag — called the Gucci Diana — includes removable neon buckled belts on each bag, which serve as a nod to the functional bands that were first released with the original to secure the handles’ shape.

The ‘Diana’ bag, which the Princess made famous in one variation or another running errands around London or arriving for a gym workout. Diana LOVED her Gucci handbags with their bamboo handles.

Gucci creative director Alessandro Michel celebrated the Gucci Diana handbag at one of her favorite London institutions — The Savoy Hotel, where Diana was sometimes seen twice in a single day. In a bit of historical nothingness, the luxury brand’s founder worked as a lift boy at The Savoy in his youth.

The Gucci Diana campaign itself was shot by Angelo Pennetta [IG] with a variety of models strolling around London sporting the new bag, most notably leaving The Savoy Hotel

Second, Gucci took the Diana Bags to Kyoto. Thirty-five years later, Gucci’s new Gucci Diana bag traveled to Kyoto in an early August, Olympics concurrent exhibit called ‘Gucci in Kyoto’ project. AOC continues the narrative about the exhibition — which closed today August 15, after the campaign images.

See Campaign images @ AOC.

The Gucci Bamboo House, Kyoto, Japan.

Gucci Celebrates its 100th Anniversary in Kyoto

Learning about the special pop-up at Architectural Digest, Gucci renovated a ‘machiya ‘— a Japanese traditional wooden townhouse typically inhabited by merchants and craftsmen—formerly known as the Kawasaki Residence. Though these homes have existed since the Heian period, running 794 to 1185 AD, the Gucci restoration was constructed during the Taishō era of the 1920s (the same period as Gucci’s founding).

According to Japan Property Central, the townhouse, located in central Kyoto, has fashion in its bones: It was originally built for a wealthy cotton merchant, and after selling to the Kawasaki family, it ultimately served as a kimono museum. Despite its current designation as a Cultural Property of Kyoto City, the house risked demolition just two years ago. However, Gucci has since been able to supply additional funding.

Some images of the Gucci Bamboo House in Kyoto from the Gucci Instagram.

Ashley Callingbull Covers Fashion Canada September 2021, Talking Indigenous Peoples

Ashley Callingbull Covers Fashion Canada September 2021, Talking Indigenous Peoples AOC Fashion

Ashley Callingbull, Indigenous model, pageant queen, and motivational speaker from Enoch Cree Nation in Alberta, covers the September 2021 issue of Fashion Magazine Canada. The activist wears a dress from Native American visual artist and California fashion designer Jamie Okuma on the cover, styled by Lucrezia Mancini.

Savage X Carmel Curves Bad-Ass Biker Ladies Were Born to Ride in Rihanna's Lingerie

[Image: Shaniqwa Jarvis/courtesy of Savage X Fenty]

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Savage X Carmel Curves Bad-Ass Biker Ladies Were Born to Ride in Rihanna's Lingerie AOC Fashion

When AOC saw the headline about Savage X Fenty’s newest lingerie campaign with ‘Carmel Curves’, we smiled big.

We wrote about the Carmel Curves Motorcycle Club, a 10-woman biker gang of some of New Orleans’ best Black beauties three years ago. Caramel Curves Motorcycle Club was founded 16 years ago by Nakosha “Coco” Smith and Shanika “Tru” Beatty. Back then, we wrote:

The group consists of 13 [now 10] women with a decades-long love of motorcycles and a desire to bike with other women. "The ladies wear helmets ridged with fluorescent pink mohawks and matching vests bedazzled in blingy patches and sequins. Finishing the look are Barbie-pink stilettos. Their bikes are big Suzuki Hayabusas (that they call “busas”) and Gixxers, and Can-Am Spyders, airbrushed in shades of pink, with brightly colored rims to match. And when they stunt, with curving burnouts or wheelies, their tires send off plumes of magenta-hued smoke."

In fact, the Savage X Fenty team read the same New York Times article that AOC did. Read our original post below.

Here’s the Carmel Curves Instagram Page. It seems that members also have their own personal page. Shaniqwa Jarvis [IG] is the photographer behind the campaign. We’re working on lining up the names of all the bikers featured.

I love it. Victoria’s Secret has got their VS Collective all lined up with star power that includes: Adut Akech, Amanda de Cadenet, Eileen Gu, Megan Rapinoe, Paloma Elsesser, Priyanka Chopra Jonas and Valentina Sampaio — totally fab women chosen to keep the brand on track with what women really want.

And then Rihanna swoops in with probably the most body-affirming, pro-woman lingerie video ever created to inspire American women.

If VS was really game, they would ask the VS Collective to critique this totally out-of-the box video. I promise you that at least five — if not all seven — members of the VS Collective LOVE the Savage X Carmel Curves campaign.

The Carmel Curve ladies don’t typically ride in lingerie. But they DO ride in heels. They ARE the sisterhood in action, and the body-affirming, pro-empowerment message of the documentary-style video cannot be overstated. It’s just absolutely the BEST!

Beyoncé Celebrates 40 Years of Excellence for Harper's Bazaar, Lensed by Campbell Addy

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Beyoncé Celebrates 40 Years of Excellence for Harper's Bazaar, Lensed by Campbell Addy AOC Fashion

Beyoncé Knowles-Carter is revered worldwide. As she prepares to celebrate her 40th birthday on September 4, the star is ready to listen to her own inner voice.

During the years of making herself a star music talent, businesswoman, activist, Black cultural hero, philanthropist, mother to four-year-old twins Rumi and Sir and nine-year-old Blue Ivy, and wife to JAY-Z, Beyoncé Knowles-Carter learned the power of putting in the work. “Vision and intention weren’t enough; I had to put in the work,” Beyoncé explains in the September 2021 Harper’s Bazaar US cover story.

The September issue of Harper’s is the first time in a decade that Beyoncé has appeared on the cover of the magazine.

For the majority of her life, including her childhood, the mega-talent had not only ambition and a desire to create excellence in her life. Beyoncé had standards — the highest standards for herself. She explains:

If something wasn’t helping me reach my goal, I decided to invest no time in it. I didn’t feel like I had time to “kiki” or hang out. I sacrificed a lot of things and ran from any possible distraction. I felt as a young Black woman that I couldn’t mess up. I felt the pressure from the outside and their eyes watching for me to trip or fail. I couldn’t let my family down after all the sacrifices they made for me and the girls. That meant I was the most careful, professional teenager and I grew up fast. I wanted to break all of the stereotypes of the Black superstar, whether falling victim to drugs or alcohol or the absurd misconception that Black women were angry. I knew I was given this amazing opportunity and felt like I had one shot. I refused to mess it up, but I had to give up a lot.

Tiffany & Co jewelry is worn throughout the fashion story ‘The Once & Future Beyoncé.’ With her husband JAY-Z , the couple have been named new faces and ambassadors for the luxe jewelry brand. LVMH, Tiffany’s new owner, is now an equal owner with JAY-Z of his champagne brand Armand de Brignac, aka ‘Ace of Spades’.

Beyoncé’s narrative for Harper’s is illuminating and deeper than others we’ve read. She tells a wonderful story about agencies and “formulaic corporate companies” that’s truly wonderful. She’s always sought to surround herself with creative, innovative thinkers, but sometimes there’s just no escaping sterile, corporate thinking.

Like there was the time this agency told her that her audience didn’t like black and white photography. It had to be color. ‘And how do you know that,’ Beyoncé wondered to herself. ‘Market research’ was the answer, and the modern music icon wasn’t having it. She was beyond aggravated:

It pissed me off that an agency could dictate what my fans wanted based on a survey. Who did they ask? How is it possible to generalize people this much? Are these studies accurate? Are they fair? Are all the people I’m trying to uplift and shine a light on included? They’re not. It triggered me when I was told, “These studies show…” I was so exhausted and annoyed with these formulaic corporate companies that I based my whole next project off of black and white photography, including the videos for “Single Ladies” and “If I Were a Boy” and all of the artwork by Peter Lindbergh for I Am…Sasha Fierce, which ended up being my biggest commercial success to date. I try to keep the human feeling and spirit and emotion in my decision-making.

Greta Thunberg Covers Vogue Scandinavia Issue 1 Lensed by Alexandrov Klum

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Greta Thunberg Covers Vogue Scandinavia Issue 1 Lensed by Alexandrov Klum AOC Fashion

Climate activist Greta Thunberg launches the first cover of Vogue Scandinavia Issue 1 August-September 2021, lensed by artists duo Alexandrov Klum [IG], The couple Iris and Mattias Alexandrov Klum live in Stockholm and Costa Blanca, located on the southeastern coast of Spain. Read Vogue Scandinavia’s separate interview with Alexandrov Klum.

As you would expect from Thunberg, she doesn’t mince her words in her interview with Tom Pattinson, but also clarifies where she’s coming from on the topic of optimism and change. What better place to do that than in the launch issue of the new Vogue Scandinavia. Thunberg breaks it down for Pattinson:

“There is some kind of misconception about activists, especially about climate activists that we are just negative and pessimists, and we are just complaining, and we are trying to spread fear but that’s the exact opposite. We are doing this because we are hopeful, we are hopeful that we will be able to make the changes necessary.”

[Note that digitally we’re not finding information of Greta’s clothes. We assume they are by sustainable designers.]

There are models who use their Instagram Vogue covers to thank everyone and express gratitude for the opportunity of stepping into the fashion world limelight. Not Greta Thunberg. She used a Sunday Instagram post. to send her main message about fashion around the world.

“The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables,”

“Many are making it look as if the fashion industry are starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as ‘sustainable,’ ‘ethical,’ ‘green,’ ‘climate neutral’ and ‘fair.’ But let’s be clear: This is almost never anything but pure greenwashing. You cannot mass produce fashion or consume ‘sustainably’ as the world is shaped today. That is one of the many reasons why we will need a system change.”

Greta Thunberg is now 18. In 2020 the then 17-year-old founder of School Strike for Climate and Fridays For Future in America won the inaugural Gulbenkian Prize for Humanity and its accompanying prize worth one million euros. In 2019, Greta was names TIME Magazine’s Person of the Year and she’s has three nominations for the Nobel Peace Prize [2019-2021. Note the 2021 prize will be Awarded in October.]

AOC shares Swedish government-sponsored editorial on the state of fashion consumption in the country: Fast fashion is out — circular fashion is in. Sweden is in it for the long term.

Conservation Architect Gurmeet Sangha Rai by Avani Rai in Vogue India August 2021

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Conservation Architect Gurmeet Sangha Rai by Avani Rai in Vogue India August 2021 AOC Fashion

Mother-daughter duo Gurmeet Sangha Rai and daughter Avani Rai invite us to Chinar Haveli, their family home near Delhi. Both women are connected to legendary lensman Raghu Rai, called India’s best-known photographer alive by Fortune India. His website is awesome.

The women are not mere appendages in the life of Raghu Tai. Gurmeet Sangha Rai is one of India’s most important conservation architects. Priyanka Kapadia styles ‘Lay of the Land’, with hair and makeup by Deepa Verma.

Located two hours from Delhi is Chinar Haveli, a lush and private farmhouse located in the kingdom of nature. The 15-year-old home is build by hand using natural materials. It melds Western concepts with Indian karigari, writes Vogue India.

It’s here that the esteemed conservation architect is captured by her daughter, photographer and artist Avani Rai [IG].

In this interview with TheDesignBridge, Rai talks about the history of architecture and how it has been an evidence to a more intelligent and sensible solution to the world's environmental problems. She also highlights upon the fact that the smallest of the decisions can lead to a larger repercussions.