Irina Shayk Fronts DL1961 Sustainable Denim Fall 2021 Campaign by Chris Colls

Top model Irina Shayk fronts sustainable denim brand DL1961’s Fall Winter 2021 campaign, lensed by Chris Colls. Alex White styles Shayk in the New York-based brand that promotes itself as “The most sustainable jeans on earth.”

In 2017, Sourcing Journal’s ‘Rivet’ published a series ‘Ladies of Denim’ with DL1961’s creative director Sarah Ahmed. Ahmed was bearing down on reducing water in 2017. This area of major accomplishment is front and center on the DL 1961 website, with its MAJOR focus on sustainability, where DL1961 reminds us that the average pair of jeans take about 1500 gallons of water to produce. Their jeans take less than 10 gallons.

In May 2021, Vogue featured 16 sustainable denim collections — with Sarah Ahmed receiving the only interview. The research and business recommendations of the Ahmed family are highly influential if the are outlined by the Ellen MacArthur Foundation’s Jeans Redesign plan, published in July, 2019. The foundation just published an update regarding the project two years later.

This is one denim campaign that AOC is proud to feature. ~ Anne