Marta Ortega Perez 'Zara's Secret Weapon' by Steven Meisel for WSJ Magazine
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Marta Ortega Perez 'Zara's Secret Weapon' by Steven Meisel for WSJ Magazine AOC Fashion
WSJ Magazine’s Elisa Lipsky-Karasz lands a rare interview with Marta Ortega Pérez, daughter of Zara founder Amancio Ortega. One of Zara’s finest image-makers Steven Meisel photographs Ortega Pérez for the interview.
Mr. Ortega is the founder and controlling shareholder of Inditex, which owns Massimo Dutti, Bershka, Uterqüe and Zara. The latter clothing company holds a commanding presence in 96 countries — often in the same high-rent district as Cartier, Chanel, Dior and Louis Vuitton.
WSJ writes that the original Chanel jacket might cost $8,550 wile a similar one at Zara’s sells for $120.
AOC treads carefully on such comparisons and especially in the world of fast fashion. So a side note from us here.
AOC on Covering Fast Fashion
AOC writes regularly on Zara’s #JoinLife program and its sub-level project Closing the Loop. Zara has a goal that by 2023, they will no longer send anything to landfills from their own headquarters, logistics centers, stores and factories. Also in 2023, the company has targeted a reduction in electricity and energy consumption of 15%. 2020 pre-COVID results suggested that Zara energy use was increasing against the 2023 target. While Inditex has stated they have water reduction initiatives, and there’s talk of how the company plans to reduce their water footprint through a “Master Action Plan”, there was no evidence of set targets to reduce water wastage in February 2020.
We have not reviewed Inditex’s latest sustainability commitments — and we do not want to derail the WSJ Magazine interview with Marta Ortega Pérez. Our point is to be sure that our very supportive AOC readers understand that sustainability is always in our lens of analysis. Because we write about a brand doesn’t mean that we endorse all of its practices or efforts.
