Hailey Bieber's Sustainable Superga Fall-Winter 2021 Sneakers by Zoey Grossman

Hailey Bieber's Sustainable Superga Fall-Winter 2021 Sneakers by Zoey Grossman AOC Fashion

Hailey Bieber returns for Superga’s fall-winter 2021 campaign, styled by Gabriella Karefa-Johnson at the Tennis and Riding Club in Malibu, California. Photographer Zoey Grossman [IG] captures the glam shots of the Italian brand’s 2750 and 2706 OG styles.

Superga’s classic 2750 tennis sneaker has endured for over 100 years, dating back to 1911, when its creator Walter Martiny designed a shoe for his tennis-loving wife. Back then tennis shows were designed for playing on grass. Martiny had his eye on a move to harder courts of pavement or clay, and created Superga’s classic 2750 tennis sneaker to have a vulcanized sole.

Besides Hailey, modern women who have loved their Supergas include Princess Diana, Alexa Chung and the Olsen twins, designers of The Row.