Louis Vuitton ambassador Naomi Osaka fronts the newest campaign for LV’s Twist bag, redefined this seeason with a new gold-color chain with enamel charms inspired by the Maison’s padlock and Monogram flower.

We haven’t seen much of Osaka on the tennis court in 2022, although she has again returned to play. There were sparks according to the New York Times, when Naomi Osaka was defeated by Coco Gauff 6-4, 6-4 on August 5 at the Mubadala Silicon Valley Classic.

Gauff, still only 18, lost on Friday to Paula Badosa. Gauff did make it to the singles final at the French Open in June, where she lost to Poland’s Iga Swiatek. Osaka is now 24, with four Grand Slam titles to her credit. Her last Grand Slam win was the Australian Open in January 2021.

Osaka will play tomorrow [Tuesday] at the National Bank Open in Toronto on a hard court, for her two weeks in a row headline.

Update Aug. 9: Naomi lost her first set in in Toronto to a “red hot” Kaia Kanepi, taking multiple MTOs. Osaka ended the match down 3 in the second set. Read the details.

Serena Williams News Update

Serena Williams won her first match in 430 days in Toronto Monday. The Goat has won the tournament title three times, and lost the final in 2019.

Serena debuted today as the cover star and essayest for the September issue of Vogue US. Williams said the she is facing her retirement coming one of these days.

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May 22, 2023

Serena Williams 'Will Perform' Sports Wellness Brand Lands 3000 Walmart Stores

May 22, 2023

Late in 2022, Serena Williams launched her wellness brand ‘Will Perform’, with an initial focus on recovery essentials for pain relief and sore muscles. The clean, cruelty-free, topical pain relief and daily muscle-care solutions are designed to reimagine recovery from demanding exercise routines.

Today Serena and her tribe are headed to 3000 individually-selected Walmart stores with an offering of three key products also available at Walmart’s online platform. These products include the “Will Relieve Lidocaine Pain Relief Roll-On“, and the “Will Relieve Lidocaine Pain Relief Spray“, both priced at $13, along with the “Will Rest Nightly Muscle Recovery Lotion“, which is also priced at $13.

“Recovery has played an integral role in my performance and professional success. It’s a practice that can benefit anyone with an active lifestyle. That belief is what inspired us to develop a line of products that targets your muscles and can be incorporated into your daily self-care routine,” Williams said in a written statement.

May 22, 2023

Naomi Osaka Louis Vuitton Twist Ads and New Media Venture Continues

While Naomi may continue to struggle on the tennis court, being currently ranke No. 41 in the world, her business interests are escalating quickly. Osaka has started a media company called Hana Kuma, in partnership with SpringHill, LeBron James’ entertainment, marketing and products company.

Hana Kuma stands for “flower bear” in Japanese and will include scripted and unscripted television series, documentaries, anime and branded content.

“I honestly can’t say if I’ll personally be in anything right now,” Ms. Osaka said. “What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me.”

Osaka has ben cautioned to change the name Hana Kuma , which means “Woman without a vagina” in Swahili. An estimated 200 million people speak Swahili, the majority in East Africa. Let’s just say that Naomi was not amused at the criticism, but she thanked the “over-thinkers”.