Rosie Huntington-Whiteley
/ Anne Enke
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A Really Big, Burberry-Style Comeback for America is Possible
Watching the campaign film, I did process it through the lens of current New York Knicks madness. In the new Nike film celebrating the New York win, it’s the gritty joy of everyday New Yorkers that is celebrated by that young man with his front teeth knocked out running into one giant block party across the city.
Without trying to make urban grit glamorous, and the challenges of New York prices for everyday New Yorkers a minor problem, it’s the comeback story that is one giant, symbolic fist pump that is inspiring many of us.
When it comes to sports marketing, capturing the crowd is as important as capturing the athletes. Even more so now when we see the near-impossible achieved before our very eyes. There are several important stories to tell coming out of the big Knicks victory.
For Alo 2026 The Future of Luxury Is Wellness, but China Has Headaches with Alo
After further sleuthing, we learned that Alo has been in the market for capital with a $10 B valuation since 2023, which sounds way high. The concept is impressive and very sound before the arrival of Petruzzo, who will be a big help in raising capital and instituting sound financial management systems and international marketing rules.
As much as AOC LOVES this concept, there are flags on the field in China.
Jing Daily reports that Alo will probably face challenges in the China market, as it prepares to open stores in Shanghai and Beijing. JD writes that “years of rampant counterfeiting” have already shaped how Chinese customers view the brand. Those perceptions will impact what customers are willing to pay for product.
There are tariff-related risks, as well. With most of its manufacturing done in China, major risks introduced by President Trump’s deeply personal and punishing approach to tariffs adds extra volatility to Alo’s expansion plans.
Tiffany & Co ambassador since 2023, Rosie Huntington-Whiteley covers the June 2025 issue of Harper’s Bazaar Taiwan [IG]. The supermodel, businesswoman, beloved mom of two children and a partner for 16 years to actor Jason Stason, is in a period of career resurgence as her children grow a bit older.
Rosie is styled by Melina Chen, who also provides creative direction on the photoshoot lensed by David Roemer [IG]. / Makeup by Hung Vanngo; hair by Danielle Priano
Twenty years into her model and businesswoman career, Rosie Huntington-Whiteley is more successful than ever.
In today's April 27th issue of The Sunday Times Style Magazine UK [IG], Rosie is styled by Sophie Ozra Cloarec in a lot of Burberry, Cartier, Dries Van Noten, Loewe, Ludovic de Saint Sernin, Sacai, Tiffany HardWear, Tiffany Knot and more, lensed by Pierre Toussaint [IG].
Top model, former Victoria’s Secret superstar, serious businesswoman, life partner to actor Jason Statham since 2010 and mom to Jack and Isabella, Rosie Huntington-Whiteley covers the December 2024 issue of Vogue Czechoslovakia [IG].
Sarah Gore Reeves styles Rosie in the elegant, sophisticated neutrals for which she is known in images by photographers duo Kulesza & Pik [IG].
As many have written, Rosie Huntington-Whiteley was wearing a quiet luxury wardrobe long before the term was invented. Picks here include Burberry, Erdem, Issey Miyake, Maison Alaia, Saint Laurent and more. / Makeup by Isamaya Ffrench; hair by Shon
Supermodel, businesswoman, mom to Jack and Isabella, and darling to Jason Statham — Rosie Huntington-Whiteley covers the June/July 2024 issue of Harper’s Bazaar Australia/New Zealand. In the spirit of the Olympics, Rosie is fronting ‘The Paris Issue’.
Teanne Vickers styles the former Victoria’s Secret Angel in images by Darren McDonald.
Rosie Joins The Equity Studio
AOC shared on May 15, the announcement that Rosie Huntington-Whiteley has joined The Equity Studio, as a full partner with Anna Sweeting.
This is a move similar to Kim Kardashian’s formation of SKKY Partners in summer 2022, joining forces with longtime Carlyle Group consumer head Jay Sammons. Fashion industry powerhouse Dame Angela Ahrendts of Burberry and Apple fame is now with SKKY Partners.
Rosie Huntington-Whiteley has closed the book on her involvement with Rosie Inc. and has now joined The Equity Studio, a new firm providing funding and strategic advice to beauty, wellness and lifestyle companies.
Led by investor Anna Sweeting, Huntington-Whiteley has partner status. The Equity Studio will invest in growth-stage consumer companies in the early to mid stages of development in the United Kingdom, the United States, and Europe.
Huntington-Whiteley launched Rose Inc. with biotech darling turned incubator Amyris, which filed for Chapter 11 bankruptcy in August 2023.
Tiffany & Co [IG] unveils its holiday 2023 campaign, shot in Manhattan against the glittering lights skyline with house ambassador, businesswoman, and creative director Rosie Huntington-Whiteley and China brand ambassador, actor Elaine Zhong.
The Tiffany & Co. 2023 holiday campaign honors house designs including Jean Schlumberger’s iconic Bird On a Rock spectacular pieces and the brand’s beloved Lock collection.
Top model Rosie Huntington-Whiteley is styled by Naomi Smith in lean, body elegance lensed by Darren McDonald in Harper’s Bazaar Australia March 2020.
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