Gucci Off the Grid' X A Vibe Called Tech Collab Lensed by Amber Pinkerton
/Gucci took a step forward this summer with its evolving Gucci Off the Grid Collection, shot here by rising photographer, ‘jamaican gyal in london town’ Amber Pinkerton [IG]. Danish stylist Anders Solvsten Thomsen styles models Fabio Silva and Kieza Kanda.
This ‘Gucci Off the Grid’ sustainability campaign is a collab between Gucci and A Vibe Called Tech, a new creative agency founded by Charlene Prempeh, to explore the intersection of Black creativity, culture and innovation. Prempeh is an FT How to Spend it columnist and contributing editor who writes about Black innovators, design, travel, and culture. She is a graduate of Oxford University with a degree in Philosophy, Politics and Economics [PPE].
Lewis Gilbert is the creative director of A Vibe Called Tech [IG]. AOC will flush out the agency in a separate post.
Returning to photographer Amber Pinkerton in this abundance of Black creativity moment, she was profiled in an August 2020, T: New York Times Style profile: The Rising Photographer Inspired by Her Home Country.
When Gucci announced its first Off the Grid collection in June 2020, Jane Fonda was holding a new bag made of sustainable material.
We now know the material is Econyl, and it’s heavily featured in these Gucci Off the Grid campaign images.
The upcoming Louis Vuitton Charlie unisex, 94% sustainable sneaker has pieces made of Econyl. The fabric made by Aquafil, using large amounts of recycled nylon, is also in heavy use by Prada — who led the Econyl drive — and Burberry, also a founding driver of the material. Track Econyl here.