F1 Champion Lewis Hamilton Marries Rimowa and Dior High Standards

F1 Champion Lewis Hamilton Marries Rimowa and Dior High Standards

Louis Hamilton’s covers the September 2024 pages of ELLE Brasil [IG], where he wears Dior Men and Issey Miyake in a fashion story styled by Juliana Gimenez for Rimowa luggage, executed with creative director Luciano Schmitz.

Rimowa [LVMH] fires on all cylinders in images that support its new seasonal Original Emerald color. The fashion shoot by Brazilian photographers MAR + Vin [IG] is both subtle and sophisticated in its layers.

Lewis Hamilton was one of the global idea and values people focused in the Rimowa campaign I so love.

Rimowa should follow this new American story, if we really pull this off this election of Harris-Walz. And the 2028 summer Olympics will be in Los Angeles.

Even MAGA agrees that if we win in 2024, with the young people coming of age, AOC’s vision of America will probably win for the long-term. This is a very big story brewing, one LVMH understands deeply.

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Gucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women

Gucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women

AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni

Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.

Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.

Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.

When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.

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Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

Victoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey

A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman

For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.

Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.

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Ferragamo FW 2024 Campaign Brews Thoughts on Italian Renaissance & Kamala Harris' Presidential Run

Ferragamo FW 2024 Campaign Brews Thoughts on Italian Renaissance &  Kamala Harris' Presidential Run

The rise of the Medici family 1400 years after the founding of Florence is a pivotal chapter in world history, marking a period of extraordinary cultural and political transformation.

The Italian Renaissance Is Relevant

These historical facts are on Anne’s mind because of the timeliness of the Italian Renaissance and its connections to several Italian houses like Brunello Cucianelli and Loro Piana. I don’t think of Ferragamo as a philosophical brand, in the way that Brunello Cucianelli is deeply devoted to the humanist philosophy. But they could be.

In the pursuit of accuracy, there’s no argument to be made that Loro Piana is seeped in philosophy either. However, one weekend in June, AOC’s post on Bella Hadid’s Orabella launch suffered a collision with an Apple News post titled ‘Human Consciousness Is an Illusion’.

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Tory Burch FW 2024 Campaign, Lensed in Lisbon by Jamie Hawkesworth

Tory Burch FW 2024 Campaign, Lensed in Lisbon by Jamie Hawkesworth

‘Experimental’ is not a word used over the last 20 years to describe designer Tory Burch [IG]. When she presented her Fall 2024 collection at the New York Public Library last February, a new adjective arose to describe Burch — one we love. The word was ‘daring’.

Vogue Runway summed up the Fall 2024 Tory Burch collection, writing: “Let’s just say she’s come a long way from the people-pleasing crystal embellished tunics and Reva flats that were her earliest successes.”

The Fall 2024 campaign photographed by Jamie Hawkesworth [IG] in Lisbon, Portugal plays with light and quiet joy. It captures Tory Burch’s new word — which is good — because fashion hammers the same words to death. We need some new words — in this case ‘sublime’.

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Sporty & Rich x adidas Originals Capsule Pops into Le Bristol Paris with Malika el Maslouhi

Sporty & Rich x adidas Originals  Capsule Pops into Le Bristol Paris with Malika el Maslouhi

The Sporty & Rich brand has a habit of hanging out in the best hotels. Which is why the current Sporty & Rich x adidas Originals capsule collection popped into Le Bristol in Paris’ 8th arrondissement last week in time for the Paris Olympics.

Model Malika el Maslouhi models the sporting capsule in digital media and in-store materials.

Marketing and branding has tapped every aspect of food sourcing, including a flour mill and a chocolate factory in the hotel basement. This is important to know, when a Sporty & Rich x adidas Originals miche du pain arrives on one’s table in the relaxed brasserie. Or the famous Le Bristol door key for your room? Emily Oberg has left her mark there, too.

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Naomi Watts' Stripes Beauty Snags Platinum-Level Investor L Catterton

Naomi Watts' Stripes Beauty Snags Platinum-Level Investor L Catterton

AOC completely missed the June announcement that L Catterton is partnering with actor Naomi Watts to acquire her menopause-care brand Stripes Beauty.

The American multinational private equity firm closely partnered with LVMH and Groupe Arnault is putting some expertise power behind the venture. Debra Perelman, the former Revlon CEO, is executive chair of Stripes Beauty and Cara Kamenev, a former L'Oréal executive, is president.

This nation is very messed up over the expression of a healthy female sexuality and sensual joy as a form of wellness. France and most of Europe are way ahead of America in supporting a positive sexuality at any age.

I just had a rush of my own joy reading that Naomi Watts is now in the hands of a platinum-level, business development team in the L Catterton stable. Talk about a safe harbor for Stripes Beauty. It’s a fabulous piece of news that will age well for all parties!! ~ Anne

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Anja Rubik in Kering Brands YSL and Boucheron for W Korea Vol. 7 by Mok Jung-Wook

Anja Rubik in Kering Brands YSL and Boucheron for W Korea Vol. 7 by Mok Jung-Wook

W Korea’s Volume #7 2024 summer issue joins the bandwagon of Asian and Southeast Asian magazines rolling into fashion-content excellence with impossible-to-ignore photography that surpasses their counterparts in America and Europe. The differences are also noteworthy among European issues that are locally-owned vs. the global fashion conglomerate we all know well.

AOC understands the concept of editorial independence from luxury brands. But if the degree of recycling images across multiple titles — while also operating with obviously-reduced production budgets — doesn’t result in editorial excellence commensurate with smaller titles, that is a long-term problem

Additionally, we have ‘professional competence meets star power’ with people like Karlie Kloss entering the discussion with her titles at Bedford Media. I’m speaking of digital imagery as well, not only print.

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Etro Summer 2024 Campaign Shot by Raffaele Cerulo | L Catterton Etro Capitalization Update

Etro Summer 2024 Campaign Shot by Raffaele Cerulo | L Catterton Etro Capitalization Update

Etro presents a summer 2024 collection inspired by the dreamy atmosphere of an Italian vacation, shot in the fascinating, stylish and rambling atmosphere of Villa Elia, in the heart of Puglia.

Models Claudio Goncalves, Lena Werner and Nathali Fried are styled by Francesca Parise in images by Raffaele Cerulo [IG]. Creative direction by Etro designer Marco de Vincenzo.

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Versace's Fall 2024 Campaign Style Seduction at LA's Marmont Hotel by Mert & Marcus

Versace's Fall 2024 Campaign Style Seduction at LA's Marmont Hotel by Mert & Marcus

Versace [IG] celebrates Hollywood history, returning to Los Angeles and the Marmont Hotel for its Fall 2024 campaign. Mert & Marcus [IG] are behind the lens, capturing models Vittoria Ceretti, Fernando Lindez, Hedi Ben Tekaya , Lee Minseok and Loli Bahia.

Chateau Marmont officially opened its doors in February 1929, 95 years ago, just months before the stock market crash that heralded the Great Depression. It offered refuge for decades to celebrities, Hollywood stars and rich people engaging in frequent debauchery behind its secretive walls.

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