Chanel Years Ago Developed New Practices on Repurposing Unsold Products

Chanel Years Ago Developed New Practices on Repurposing Unsold Products

Chanel Years Ago Developed New Practices on Repurposing Unsold Products

A trial underway in Hong Kong’s High Court has indirectly drawn attention to how Chanel handles unsold and discontinued inventory on a seasonal basis. Court documents reveal details of Chanel Hong Kong’s once-routine destruction practices.

Yes, it’s staggering to read that the house reportedly destroyed between 10,000 and 20,000 discontinued Chanel products every six months as a matter of standard business operation.

This allegation is not fake news! But it’s old news and should be treated as such.

AOC has covered this topic extensively and is pulling from the archives to give us all a reality check on the facts. Generally-speaking, all the major luxury houses have stopped destroying unsold products.

Legislation went into effect in the European Union on July 19, 2026, that not only puts a legal stop to the destruction of luxury house products but requires all the major houses to file regular documentation on how they have handled the issue of unsold goods every year.

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Irina Shayk Simmers in Body-Con Poses for d la Repubblica, Lensed by Ethan James Green

Irina Shayk Simmers in Body-Con Poses for d la Repubblica, Lensed by Ethan James Green

Supermodel Irina Shayk is in the house, covering the July 18, 2026 issue of d la Repubblica [IG]. The cover story ‘A Modo Mio’ is a body-conscious, sensually-aware [literally!] fashion story lensed by Ethan James Green [IG].

Haley Wollens styles Irina, led by Dolce & Gabbana for the cover and throughout the fashion story, with insider appearances by Chanel, Dolce & Gabbana, Ermanno Scervino, Jean Paul Gaultier, Lanvin, Lewis Dussurget, Maison Alaia, Sportmax, Stella McCartney and more./ Hair by Sonny Molina; makeup by Kabuki

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Karolin Wolter in ‘Coeur de pierres’ Lensed by Davit Giorgadze for M Le magazine du Monde

Karolin Wolter in ‘Coeur de pierres’ Lensed by Davit Giorgadze for M Le magazine du Monde

Model Karolin Wolter is styled by Laëtitia Gimenez Adam in ‘Coeur de pierres’ [Heart of Stones], a modern and very intellectual fashion story lensed by Davit Giorgadze [IG] for M Le magazine du Monde [IG] July 2026./ Hair by Joe Burwin; makeup by Lynsey Alexander

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Chloe Parades in 'Petal Pushers' by Daniyel Lowden for HTSI Magazine July 2026

Chloe Parades in 'Petal Pushers' by Daniyel Lowden for HTSI Magazine July 2026

Dominican model Chloe Parades appeared in Dior Women’s Spring/Summer 2026 lookbook and campaign and JW Anderson Spring/Summer 2026 .She walked the Fendi Haute Couture last Thursday and appears here in ‘Petal Pushers’ for HTSI Magazine [IG] July 2026. Benjamin Canares styles the garden riches story with images by Daniyel Lowden [IG]./ Hair by Masayoshi Fujita; makeup by Claire Urquhart

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Gisele Bundchen in W Magazine Summer 2026, Sculptural Style by Karim Sadli

Gisele Bundchen in W Magazine Summer 2026, Sculptural Style by Karim Sadli

Supermodel Gisele Bündchen covers W Magazine Summer 2026 for the first time in two decades. It’s one of Gisele’s most austere fashion shoots ever, lensed by Karim Sadli [IG]. Brian Molloy chooses Alaïa, Balenciaga, Celine, Gucci, Hodakova, Issey Miyake, Jean Paul Gaultier, Loewe, Michael Kors Collection, The Row and more.

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Chanel's Bhavitha Mandava by Luigi and Iango for V Magazine 161 Pre-Fall

Chanel's Bhavitha Mandava by Luigi and Iango for V Magazine 161 Pre-Fall

Photographers Luigi and Iango [IG] share assignment duties with Inez and Vinoodh [IG] for V Magazine [IG] Issue 161 Pre-Fall 2026. Bhavitha Mandava is one of five models photographed for V Magazine’s project. Other models with ‘Fall Head Over Heels!’ cover[s] include Jacqui Hooper, Libby Taverner, Liu Wen and Sascha Rajasalu, all styled by B. Åkerlund.

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LOEWE Dresses Royal Spanish Football Federation Thru 2030 FIFA World Cup

LOEWE Dresses Royal Spanish Football Federation Thru 2030 FIFA World Cup

In late May, 2026 LOEWE creative directors Jack McCollough and Lazaro Hernandez, founders of New York-based Proenza Schouler, shared one of their first major high-profile, non-runway cultural projects since stepping into the helm of the LVMH-owned Spanish luxury house after Jonathan Anderson’s move to the creative director’s position at Dior.

This is the first time in LOEWE’s 180-year history that the brand is serving as an official tailor for a national sports federation. The initial four-year agreement with the Royal Spanish Football Federation secures LOEWE’s spot as the official off-pitch and travel wardrobe partner through 2030.

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Chanel Lavishes Praise on Matthieu Blazy for Combusting the Charvet Marriage

Chanel Lavishes Praise on Matthieu Blazy for Combusting the Charvet Marriage

Chanel Praises Matthieu Blazy for Sparking the Charvet Marriage

Bruno Pavlovsky, president of fashion and president of Chanel SAS, put the success of Friday’s announcement that Chanel has acquired the heritage shirtmaker Charvet, squarely on the shoulders of Chanel artistic director Matthieu Blazy and the almost immediate rapport that Blazy kindled with siblings Anne-Marie and Jean-Claude Colban, who today run Charvet, bought by their father in the 1960s.

There’s major romance in this Chanel buys Charvet business story, spring-boarded by the intense love affair between Coco Chanel and Arthur ‘Boy’ Capel. As a stand-alone human relationship story between the couple, the facts are cinematic.

Like Anne before him, Matthieu Blazy knew nothing of this love story until he began going throughn the Chanel archives. Armed with the knowledge that Coco Chanel bought shirts for her lover Boy Capel at Charvet — and probably borrowed them regularly — Blazy decided to introduce himself to the famous shirtmaker, then owned by siblings Anne-Marie and Jean-Claude Colban.

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Celine's 'Riding High' Fashion Culture by Francesc Planes for British Vogue July 2026

Celine's 'Riding High' Fashion Culture by Francesc Planes for British Vogue July 2026

Is the Fashion Joy Factor Growing in Importance?

Writer Christopher Bollen takes a walk in the gardens of the Palais-Royal — and a predictable new attitude emerges to discuss Michael Rider’s newly-found fame as artistic director of Celine. That descripter calls Rider’s Celine “joyous and (even in our current moment) wildly optimistic.”

Given the supersonic success of Chanel, is it time to take a fresh look at feelings of joy and their impact on the brain and wellbeing? It’s a sacrilege among upper crust people to speak of joy in fashion, but maybe . . . just maybe New Humanism thinking is having an impact.

Anne believes that the list of Americans in Paris, housed by LVMH and other big names in fashion, may be ruffling more than a few French media and PR feathers in fashion world. Put it this way, AOC has added that filter to the context lens through which we process fashion criticism generally and, most definitely, in Paris.

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Zendaya in Countdown Mode for ‘The Odyssey’ and ‘Spider-Man: Brand New Day’

Zendaya in Countdown Mode for ‘The Odyssey’ and ‘Spider-Man: Brand New Day’

Zendaya Opens in ‘The Odyssey’ July 17, 2026; ‘Spider-Man: Brand New Day’ July 31, 2026

Zendaya covers the May 2026 issue of Vogue Brasil [IG], styled by Law Roach at a photo shoot at Los Angeles’ Hollyhock House. Built in 1921 by Frank Lloyd Wright, it was the home of American oil heiress Aline Barnsdall.

Photographer Nicole Heiniger [IG] captures the Jazz Age images with fashion direction by Rita Lazarrotti. Hollyhock House is LA’s only UNESCO World Heritage Site

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Jennifer Matias Is Elegant Water Nymph for Numero France 262 by Stefano Sciuto

Jennifer Matias Is Elegant Water Nymph for Numero France 262 by Stefano Sciuto

Numéro [IG] France #262 celebrates ‘Aquatique’ with its June/July/August 2026 issue. Model Jennifer Matias is styled by Anna Castan in edgy summer fashion from Maison Margiela, Pain de Sucre, Rick Owens and more.

Photographer Stefano Sciuto [IG] captures the raw, atmospheric, marine environment in Sicily in a story called ‘Naïade’. / Hair and makeup by Maurizio Morreale

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Angelina Kendall Covers Vogue Espana July 2026 Lensed by Sean and Seng

Angelina Kendall Covers Vogue Espana July 2026 Lensed by Sean and Seng

Top model Angelina Kendall covers the July 2026 issue of Vogue España [IG]. Styled by Gerry O’Kane in a Miu Miu cover mini frock, Kendall channels a familiar sensual fantasy among women — and, increasingly, a reality to highly-accomplished ones. The story is lensed by Sean & Seng [IG]./ Hair by Soichi Inagaki; makeup by Petros Petrohilos

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Anne Shreds & Trashes Lauren Sherman Gross Attack on Pharrell Williams

Anne Shreds & Trashes Lauren Sherman Gross Attack on Pharrell Williams

Anne Shreds & Trashes Lauren Sherman Gross Attack on Pharrell Williams

When an editor bills themselves as the definitive fashion voice of a generation, the industry expects rigorous, fact-based journalism. Instead, Lauren Sherman over at Puck News has developed a predictable, cynical but also clever habit of throwing stink bombs on Pharrell Williams, creative director of Louis Vuitton Men.

Her June 2026 "Line Sheet" briefing, titled Pharrell Inc., is a prime example. In it, Sherman attempts to paint Pharrell as a slick operator taking LVMH for a ride. In her columns, Sherman treats Pharrell’s creative output as a distraction and a sideline hustle that comes at the expense of Louis Vuitton.

It is a lazy, superficial take on Pharrell Williams that collapses under the slightest scrutiny. A closer look at the actual corporate timelines, contract structures, and cultural contexts that swirl around Pharrell’s everyday life reveals that Sherman isn't just missing the point—she is entirely failing to do the homework. Sherman deserves every stink bomb we throw right back at her — except ours contain platinum level facts and analysis. She should try using some.

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Dior Redefines 'Cafe Society' for Fall 2026 As Delphine & Her Sun King Erase Strong Women

Dior Redefines 'Cafe Society' for Fall 2026 As Delphine & Her Sun King Erase Strong Women

Paris Café Society Embraced Bad-Ass Women, Not Our Erasure

AOC knows that it annoys the hell out of Jonathan Anderson that women like Anne keep reminding him about the facts of history in his House of Dior. He complains that we are “boxing him in”.

Not really, because it’s not about him. It’s about our erasure from Dior’s history and the expectation that we will just fall in line with his alleged, Sun King genius that calls for such erasure.

The real Cafe Society heroines were true-grit women, many of them wealthy women involved in espionage with the French resistance. Christian Dior’s sister Catherine was one of its leaders; and the designer offered her and her co-conspirators refuge in his prominently-situated apartment in Paris.

Taking a well-established historical term and innocently [or not] trading it for these lovelies enjoying giggles and milkshakes is exactly how erasure works.

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Elizaveta Porodina Creates 'The Women We Are' with Mala Emde for Vogue Germany

Elizaveta Porodina Creates 'The Women We Are' with Mala Emde for Vogue Germany

Photographer Elizaveta Porodina [IG] brings her trademark — but very expansive — artistic vision to Vogue Germany [IG] July-August 2026 issue. Actor Mala Emde wears Dior on the cover, styled by Jeannie Annan-Lewin, a contributing fashion editor on British Vogue.

The issue’s cover theme ‘The Women We Are’ probes a profound question for today’s women. Actor Mala Emde wears Dior on the cover, styled by Jeannie Annan-Lewin, a contributing fashion editor on British Vogue.

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Blackpink's Lisa Chats Vanity Fair US About Next Stop as Las Vegas Showgirl

Blackpink's Lisa Chats Vanity Fair US About Next Stop as Las Vegas Showgirl

In early June 2026, Thai mega talent Lalisa Manobal, aka Blackpink’s Lisa, is the most followed Asian woman on Instagram, with 105 million followers. Vanity Fair US [IG] and select international editions catch up with the entertainer in LA in an interview with José Criales-Unzueta.

Photographer Ethan James Green [IG] is behind the lens with editorial direction by Mark Guiducci./ Set design by Marcs Bird; hair by Jang Hye Yeon; makeup by Ina Kim

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